Fall is here and the holiday season is right around the corner! To help you ramp up ahead of the holidays, we’ve put together a few video ideas to engage your audience, raise awareness, and build excitement for all the sales to come.
October Social Holidays
Look over the list below for any holidays that stand out to you and fit with your business. Then, keep reading for more specific inspiration and examples.
- Full Month: Breast Cancer Awareness Month
- Full Month: Down Syndrome Awareness Month
- Full Month: World Blindness Awareness Month
- Full Month: Global Diversity Awareness Month
- October 1: International Coffee Day
- October 1: World Vegetarian Day
- October 2-4: Rosh Hashanah
- October 3: National Techies Day
- October 4: World Animal Day
- October 5: World Teachers’ Day
- October 7: Start of Customer Service Week
- October 10: World Mental Health Day
- October 11: National Coming Out Day
- October 14: Indigenous Peoples’ Day (United States)
- October 16: World Food Day
- October 20: World Statistics Day
- October 31: Halloween
- October 31: Diwali
October Video Ideas and Examples
Check out the videos below and mark your calendars with any ideas that stand out. Whether you want to engage your coworkers and have a little fun, raise funds for a certain cause, or simply boost sales, we’ve got you covered.
Looking for even more inspiration? Head to our Facebook group, the Animoto Social Video Marketing Community, for videos from fellow creators.
October 1: International Coffee Day
The fuel that powers many businesses both small and large is coffee. On October 1st, you can share your favorite fall drinks in a video and treat your team to a fresh cup! Hashtags are a great way to get your business in front of new audiences, especially on Instagram and Twitter. On a day like International Coffee Day, we recommend including hashtags like #InternationalCoffeeDay in your post to find new coffee lovers.
October 3: National Techies Day
National Techies Day is a day devoted to encouraging young people to pursue careers in technology. Advocate for more STEAM education and empower a new generation of techies with a video! Here are two ideas:
Raise awareness about growing industries or roles with an insights video. These can be roles that are relevant to your specific industry, or that highlight opportunities for growth in the future. This template is a great place to start and it has a very professional look and feel.
If you happen to have any open positions, this is a great time to share them! Announce open positions and catch the eyes of talented job hunters with a professional hiring video like this.
October 5: National Teachers' Day
Now that school is back in session, thank teachers for all that they do with a video! You can create personalized thank you or appreciation videos for you or your child’s instructors, your school district, or teachers everywhere.
October 7-11: Customer Service Week
Customer service is an integral part of any business. This October, celebrate the people that keep the wheels turning and build relationships with your customers! Here are some ideas.
First, you could send your customer support team a customized thank you video! Include photos and videos of the team, celebrate their accomplishments, and send them a huge thank you.
But since this is a weeklong celebration, why not make another? This time, help your audience get to know your team by creating a series of videos for social media. You can feature members of your support team on social media with a weekly introduction video series. This not only shows appreciation to your coworkers, but it gives your brand a friendly, approachable touch.
October 14: Indigenous Peoples’ Day
Creating a video for Indigenous Peoples’ Day is a great way to honor and celebrate Indigenous cultures. Companies can use this day to commit further to diversity and respect for historical significance, building stronger connections with customers and communities. Individuals can also use this opportunity to share a bit about the indigenous peoples from their own communities! Here’s a video template to do just that.
Or, use this day to spread awareness about some of the struggles indigenous communities face today and your commitment to make them right.
October 31: Halloween
Last but certainly not least, here comes Halloween! If your business is hosting a Halloween event, then you can raise excitement with a spooky event promo. Halloween is also an ideal time to share how-tos and events from inside and outside of the office.
Here are some fun halloween video ideas and animated halloween elements. Check it out!
Need more inspiration? We’ve got you covered
The ushering in of a new season is a great time to look for inspiration. To continue on your quest for engaging video ideas, check us out on LinkedIn, Facebook, or Instagram. Or, dive into the Animoto blog for updates, video best practices, and more!
Have a wonderful October, and we’ll see you here next month for the kick off of the holiday season!
