Video Ideas

5 Easy Valentine’s Day Instagram Story Ideas

Megan O'Neill


Valentine’s Day is almost here. With so many people isolating and staying at home, it’s more important than ever to find ways to connect with one another from a distance and attract attention online.

Thankfully, there are a lot of ways to use Instagram Stories daily to show a little love for your customers, drive sales for your business, or to make loved ones feel special.

RELATED READING: Valentine's Day video ideas (plus templates!)

Here are 5 easy ideas for Instagram Stories you can create this year for Valentine’s Day. Plus, we’ve included examples, made in minutes with Animoto.

Pro Tip: When sharing to Facebook or Instagram Stories, it's best practice to optimize for mobile viewing by creating Vertical 9:16 videos. All of the video examples featured in this blog post are formatted to this aspect ratio for this reason. With Animoto, you can easily convert any Square or Horizontal video project to a Vertical video (or vice-versa!) by clicking on the Ratio button from the top menu bar of your project.

##Idea #1: Promote a Valentine’s Day sale

If you're planning a Valentine's Day promotion or sale, Instagram Stories is a great place to announce it. It doesn’t take much to make a video that will get your special sale in front of all your followers with a Story like the example below made with our Valentine's Day Promo template.

##Idea #2: Show your customers some love Valentine’s Day is a wonderful opportunity to show your customers some love! Create a quick Story shouting out to some of your most engaged customers. Don’t forget to tag them in the Story so they see and share it.

We made the example below by starting with the Simple Valentine’s Day Story template.

##Idea #3: Share gift ideas It can be surprisingly difficult to shop for loved ones. Help your customers out by putting together a gift guide, as shown in the Valentine’s Day List template.

##Idea #4: Drive last-minute sales Try a last-minute flash sale to drive sales just before (or even on) Valentine’s Day. This example was created with our Valentine’s Day Sale template.

##Idea #5: Create a valentine Story for loved ones When you’re done making Stories for your business, why not make one for someone special too? We’ve created a short list of 30 ways to let your friends, teachers, or loved ones know how much they mean to you.

Don’t forget to tag them so they see it!

How else will you be using Instagram Stories for Valentine’s Day this year? Let us know in the comments below! And if you’re looking for a little extra inspiration, don't miss our guide on everything you need to make a personalized Valentine's Day video.

Happy video making!