Video Ideas

5 Easy Valentine’s Day Instagram Story Ideas

Megan O'Neill


Valentine’s Day is almost here, and with it being the sixth largest spending event in the U.S. according to the NRF, it’s critical to remain top of mind for customers.

Make sure to cover all of your digital bases by including Instagram Stories in your V-Day marketing plan. Use Stories daily to show a little love for your customers, drive sales for your business, and share attention-grabbing gift ideas.

RELATED READING: Valentine's Day video ideas (plus templates!)

Here are 5 easy ideas for Instagram Stories you can create this year for Valentine’s Day. Plus, we’ve included examples made in minutes with Animoto.

Pro Tip: When sharing to Facebook or Instagram Stories, it's best practice to optimize for mobile viewing by creating Vertical 9:16 videos. All of the video examples featured in this blog post are formatted to this aspect ratio for this reason. With Animoto, you can easily convert any square or horizontal video project to a vertical video (or vice-versa!) by clicking on the Ratio button from the top menu bar of your project.

Idea #1: Promote a Valentine’s Day sale

If you're planning a Valentine's Day promotion or sale, Instagram Stories is a great place to announce it. It doesn’t take much to make a video that will get your V-Day discount in front of all your followers with a Story like the example below made with our Valentine's Day Promo template.

Idea #2: Show your customers some love

Valentine’s Day is a wonderful opportunity to show your customers some love, and there’s no better way to do this than by featuring them in your Stories. With customers’ permission, share user-generated content (UGC) like photos they’ve posted to social media, highlighting your product or service. Use our Simple Valentine’s Day Story template and tag them so they see and share it.

Idea #3: Share gift ideas

It can be surprisingly difficult to shop for loved ones. Help your customers out by putting together a gift guide, as shown in the Valentine’s Day List template.

Idea #4: Drive last-minute sales

Try a last-minute flash sale to drive sales just before (or even on) Valentine’s Day using our Valentine’s Day Sale template. Quickly create eye-catching videos to get their attention and get them spending.

Idea #5: Create a valentine Story for loved ones

When you’re done making Stories for your business, why not make one for someone special too? We’ve created a short list of 30 Valentine’s Day greetings to let your friends, teachers, or loved ones know how much they mean to you.

Don’t forget to tag them so they see it!

If you’re looking for a little more Valentine's Day inspiration, don't miss our guide on everything you need to make a personalized Valentine's Day video.

Happy video making!