The holidays may be right around the corner. But while you’re getting ready for the big ones coming up at the end of the year, we’ve put together a few ideas to help you fill out your October social calendar.
Look over the list below for any holidays that stand out to you and fit with your business. Then, keep reading for more specific inspiration and examples.
Check out the videos below and mark your calendars with any ideas that stand out. If you’re looking for more inspiration, head to our Facebook group, the Animoto Social Video Marketing Community, for videos from fellow creators.
October is National Breast Cancer Awareness Month in the US, and many businesses join in to help raise money for research and beyond. If you’re doing so, or if you’re partnering with a local or national organization to help raise awareness and support in your community, create a video to help amplify those efforts.
Particularly if you’re hosting or taking part in an event, and have photos or footage from past years, video can help you shine a light on those taking part and give you a chance to talk about why the cause is important to you and your business. We created this video using our Event Recap template, which you can customize below.
That said, an event is not the only way to raise awareness for a cause you believe in. An explainer video, like this one we created on the history of the pink ribbon’s connection to breast cancer, can also help you to connect with your audience.
The fuel that powers many businesses both small and large, October 1st is dedicated to the celebration of coffee and the people who work hard to create it. You can share your favorite fall drinks in a top 5 list video like the one below. Hashtags are a great way to get your business in front of new audiences, especially on Instagram and Twitter. On a day like International Coffee Day, we recommend including them in your post to find new coffee lovers.
World Food Day is celebrated with the goal of promoting healthy diets and working toward ending world hunger. Beyond the foodservice industry, it’s a holiday well-suited to any business that works with children, nonprofits and charitable organizations, or more broadly, anyone with an interest in promoting healthy eating in their community.
You can highlight healthy food options on your menu with the restaurant reviews template. Just add photos of your delicious dishes along with rave reviews to celebrate healthy eating!
There are also a heap of other food related holidays to be found throughout the month, so if World Food Day doesn’t quite fit the bill for your business, you’ve got World Vegetarian Day (10/1), National Homemade Cookies Day (10/1), National Taco Day (10/4), World Pasta Day (10/25), and a whole bunch more to choose from.
World Statistics Day is an event that only happens every 5 years. In 2022, people all over the world will share statistics about our daily lives and discuss how we can use these statistics to make better decisions.
This day is also a great opportunity to share the statistics that are relevant to your daily life or your business. Create a video of statistics that highlight the need for your product or service or that help shape why you do what you do. The Industry Insights template is perfectly set up to share relevant stats and explain your story all in one.
Last but certainly not least, Halloween. There’s no shortage of types of videos and social content you can create in the leadup to, and on the day-of, Halloween. If your business is hosting a Halloween event, then an Event Promo video is a no-brainer, but that’s far from the only route to go down.
Halloween is an ideal time to share how-to’s, behind-the-scenes videos, and fun facts, just to name a few. Or, wish your audience a happy Halloween with a TikTok or Instagram Reels videos. There’s some fun “spooky season” inspiration to be found in this blog post, as well.
The ushering in of a new season is a great time to look for inspiration. To continue on your quest for engaging video ideas, check us out on LinkedIn, Facebook, or Instagram. Or, dive into the Animoto blog for updates, video best practices, and more!
Have a wonderful October, and we’ll see you here next month for the kickoff of the holiday season!