Valentine’s Day is the fifth-largest spending event of the year in the U.S. Not only is it a time for consumers to show loved ones how much they care, it’s also a critical time for industries including jewelry, photography, tourism, and more to hit Q1 sales goals and start the year off strong.
With 93% of consumers sharing that video is helpful when making a decision to purchase a product, adding targeted video ads to your marketing strategy is a great way to make sure your videos are hitting their mark while helping your customers find their perfect match this Valentine’s Day.
We’ve rounded up 10 of the industries that simply can’t miss out on Valentine’s Day advertising. Check out the specific video ideas you can create to encourage consumers to shop with you this year.
If you need help creating Facebook and Instagram ads, we’ve got a blog post to help you get started, including a full rundown on all things targeting with Facebook Ads Manager.
Encourage customers to let someone else do the cooking this year. Whether they’re partial to the experience of dining out or would prefer cuddling on the couch with some of their favorite takeout, you can use video to appeal to both parties.
Need some stock footage of a couple lounging in front of the TV, eating from Chinese takeout containers, or an image of a duo dining by candlelight? The Select stock library on our Professional plan features 1 million+ photos and videos from Getty Images, and the Premium library on our Teams plan offers 100 million+ photos and video clips.
Remind your customers that they and their loved ones deserve a little pampering this Valentine’s Day. Whether it’s treating mom to a mani/pedi or getting a relaxing couple’s massage with a significant other, use video to get them spending.
Aside from flowers and candy, jewelry is the ultimate Valentine’s Day staple. If you’re in the business of fine diamonds, fun costume jewelry, or anything in between, video is an excellent way to showcase your shimmering and shining goods.
Show off your newest and most desirable pieces with our New Collection template, or share your best deals and doorbuster sales with the Flash Sale or Online Sale templates. Keep in mind these templates also lend themselves to other handmade or boutique items, including handbags, shoes, and clothing.
Entice customers by using video to appeal to their wanderlust. From exotic destinations and cozy mountain escapes to local staycations and landmarks, our Tell A Travel Story and Inspirational Travel Promo templates will inspire customers to give the gift of adventure this Valentine’s Day.
Valentine’s Day is the number one holiday for floral purchases. This means people will certainly be buying, but competition will be fierce, so creating eye-catching videos to stand out is a non-negotiable.
What’s better than gifting someone a romantic vacation? Gifting them a romantic, annual vacation to one of their favorite places with a timeshare. Use video to display your most coveted locales with our Virtual Real Estate Tour template, or try our Real Estate Explainer template to share a high-level explanation of the timeshare and what goes into purchasing one.
It’s the peak of winter, and your customers are beyond ready to get out of the house and hit the town. Give them something to get dressed up for! Use our Top 5 List to share must-see concerts, performances, and comedy specials, and boost ticket sales this season.
You can also let other people do the talking when it comes to getting folks excited to visit your venue by sharing rave reviews with our One-word Review template.
Video is a great way to remind customers that there’s no substitute for quality time spent with loved ones. Personalize our Inspirational Social Ad, and Promotional Special Offer templates with photos and video clips highlighting your most sought-after activities, like cooking classes or ice skating lessons, to promote Valentine’s Day spending.
Once customers have bought a photo package, you can encourage them to purchase prints and video from the photoshoot as well. With our Teams plan, you can easily create videos within Animoto, then resell those videos to consumers.
The best thing about gift cards is that they span all industries.Gift cards are a popular and thoughtful gesture that almost any business model can support–and advertise.
No matter what you’re selling, video is the best way to advertise your business this Valentine’s Day. Join our Animoto Social Video Marketing Group and get more tips and video inspiration from fellow creators. Happy video making!