New parents can never have too much information — whether it’s what to expect in the first year or which newborn photographer will be the best choice for capturing their baby’s first days. Give them what they’re looking for with these five easy-to-make newborn photography videos, and you’ll have parents feeling safe and secure when they choose you.
Word of mouth is the most powerful way to reach new clients. So let your happy customers speak for you. Create a simple video birth announcement that parents can share with friends and family, put your logo on it, and you’ve created an effective marketing tool without creating a “marketing” video. Our Digital Album template is a good place to start if you need a little inspiration.
Newborn photography is a very specialized genre, and clients aren’t always sure what they’ll encounter when they go to a shoot. You can allay their nervousness with a tour of your space, letting them see what your studio or at-home visits look like, and what some of their options are. Kelly Brown created the video below, which shows her stunning Queensland studio. You can easily film your own studio tour with just a smartphone and some ingenuity.
A video business card can give you a quick way to share your philosophy and style of photography with potential clients, even if it’s only a simple slideshow of images. Just remember to finish off your video with a call-to-action that sends potential clients to your website. Take a look at the business card from Plymouth, Massachusetts photographer, Heidi Harting, to see how you can combine images and text to convince clients to book.
Part of making sales is convincing clients of the value of your products. But your photographs are visual, so why not show instead of tell clients about them? Create a video with samples of your prints and albums to illustrate how beautiful, and how meaningful those products can be. Take the video from Tulsa, Oklahoma's Full Feather Photography, which shows off a stunning finished photo album.
In order to help clients feel comfortable with you, you have to let them know what to expect when they walk through the door. A quick video illustrating what they’ll see and giving them tips for how to prepare for a shoot with you will go a long way to reassuring new parents that they’re in good hands. For example, see how Lost Adventures Photography from Cambridge in the UK gives a sense of warmth with just a few short tips and a peek inside the studio that prepare clients for what they’ll see on the day of their session.
Show new parents they can rely on you — not just to craft beautiful images of their little one — but to make the whole experience feel safe, warm, and memorable in and of itself. Video can bring clients into a session, helping them see what’s coming and why they can trust you.