7 Ways to Share the Holidays through Your School’s Social Media

Kari Livesay


The period between Thanksgiving and winter break is a busy one! Keep students, parents, and teachers engaged and in-the-know with these fun and festive video ideas to share on social media.

8 Ways to Share the Holidays through Your School’s Social Media-01

1. Give Thanks

Let teachers and parents know how much you appreciate them with a short video thanking them for all they do. Share it via email or post it on Twitter and Facebook to make sure everyone gets to see it.

With just a few simple edits to our Thank You Card template, you can personalize the message, as shown in the example below.

Customize your message even further and show your school spirit by adding your own logo and including it as a watermark throughout your video when you upgrade to our Professional or Professional Plus plans.

2. Holiday Event Invitations

Create excitement for school holiday events and invite family members and loved ones to join with a holiday event invitation on social media. Make sure to include the time, date, and location so that students and parents know where and when to attend.

3. Holiday Newsletter

Help your school community keep track of what’s going on this season with a video newsletter featuring info about concert dates, food drives, and other holiday happenings posted to social media. You can try out our Weekly Newsletter template, which you can see customized below, to get you started.

4. Holiday Updates with Stories

With our Simple Holiday Story template, you can share quick seasonal updates and show what holiday activities students are up to during the school week. It’s also a quick and easy way to stay engaged with students and their families throughout winter break.

Need some snapshots of a holiday-themed classroom or students making Christmas cards? The Select stock library on our Professional plan features 1 million+ photos and videos from Getty Images, and the Premium library on our Professional Plus plan offers 100 million+ photos and video clips, ensuring you have what you need for eye-catching Stories.

5. Festive Fun Facts

Another simple way to keep families engaged throughout the season is by sharing fun holiday facts. Highlight information like how many years your school has been hosting its annual holiday pageant, how many canned goods students contributed to the Thanksgiving food drive, and more.

6. School Fundraisers

Give parents, students, and alumni the info they need to participate in school fundraisers and food drives by posting short videos to social media with our Educational Promo template. Add details about the fundraiser and customize your video with cheery holiday colors or your traditional school colors.

For inspiration, take a look at this video the Vallivue School District shared on Facebook to advertise their winter coat drive.

7. Warm Holiday Greetings

Wish your school community a safe and happy holiday break with a quick holiday greeting sent from your school’s principal or the district superintendent, paired with photos and video clips of students and teachers actively engaged at your school.

Put a spin on the traditional holiday greeting with the Simple Holiday Stop Motion template. Just add a photo that represents your school community to make this video your own.

Finally, if your school community celebrates the Festival of Lights, our Hanukkah Greetings template helps you easily share a heartfelt message across your social media channels.

Whether sharing the joy of the holidays or keeping parents up to date on seasonal events, video makes it easy to make the season merry and bright.

Want feedback on your holiday videos from fellow creators? Join our Facebook group, The Animoto Social Video Marketing Community, for advice and support!