Now that parents check their children’s assignments on teachers’ homepages and look to Twitter and Facebook for school news, sending home a flyer to advertise school fundraisers may not be enough to catch their attention. Instead, try creating a fundraising video to reach your school community. To get you started, we created a simple checklist with everything you need to make an effective fundraiser video. Take a look:
Fundraiser goals: Tell your viewers what you hope to do with the money you’re raising, whether you’re adding books to the library or funding a prom.
Tell a story: A visual story, like the one about a Vallivue fundraiser, can show how much fun the event you’re hosting will be or how the money you raise will benefit your school. For example, take a look at Vallivue School District's’s charity drive, which recaps an event in an engaging, informative way.
Once you have all of your information and visuals, you can put a video together in minutes using Animoto. After you do, try posting it on your school or PTO homepage or social media accounts to reach all the families in your school community. And of course, share your video with us in the comments below, or on Twitter or Facebook.