Cyber Week is a huge opportunity for small businesses, and we’re here to help you make the most of it. Between Black Friday, Small Business Saturday, Cyber Monday, and the extended sales in the week after Thanksgiving, holiday shopping is about to kick into gear. Now is the perfect time to get prepared.
Every year, these big consumer holidays seem to start sooner and sooner. Many businesses are teasing if not starting their holiday sales in the beginning of November! But don’t worry, we have tons of easy-to-use promo video templates you can use to start your holiday advertising early!
In this post, you’ll find all the social holidays to be aware of for the month, as well as a plan for a five-video Black Friday & Cyber Week campaign.
November Social Holidays
Check out the list below for any holidays that make sense for your business to take part in. Then keep scrolling for a Cyber Week mini-campaign that you can use this month, along with templates to simplify the creation process.
- Full Month: Native American Heritage Month
- Full Month: National Caregivers Appreciation Month
- Full Month: National Diabetes Awareness Month
- November 1: World Vegan Day
- November 1: All Saints’ Day
- November 1: National Author’s Day
- November 1: International Stress Awareness Day
- November 2: Día de los Muertos / Day of the Dead
- November 5: Election Day (US)
- November 6: National Team Manager Day
- November 7: Project Management Day
- November 8: National STEM/STEAM Day
- November 10: World Science Day for Peace and Development
- November 11: Remembrance Day
- November 11: Veterans Day (US)
- November 13: World Kindness Day
- November 15: Women's Entrepreneurship Day
- November 15: National Recycling Day (US)
- November 16: International Day for Tolerance
- November 19: National Entrepreneurs Day
- November 20: Transgender Day of Remembrance
- November 21: Native Women’s Equal Pay Day
- November 28: Thanksgiving (US)
- November 29: Black Friday
- November 30: Small Business Saturday (US)
- November 30: Native Women’s Equal Pay Day
Support a social cause
This month is filled with opportunities to lift others up and show your commitment to social causes. Before all the sales and consumer holidays, take some time to give back and raise awareness for the causes closest to you.
This template can be customized to help you raise funds and awareness for any cause. Pro-tip: Many nonprofits have free assets that you can use in your videos
Election season videos
Help voters stay on top of important deadlines and encourage them to show up at the polls with video! You can help first-time voters by supplying them with a handy checklist or send helpful reminders to make every vote count.
Celebrate Veteran’s Day
Create a simple but impactful video to honor our veterans! This template has great patriotic images, colors, and messages but feel free to customize it to honor the veterans in your community.
Say Happy Thanksgiving!
Wish your friends, family, and followers a happy and peaceful Thanksgiving with a video. It’s a thoughtful way to connect in the spirit of gratitude.
Creating a message for your customers or employees? Here’s a template just for you!
Your Black Friday/Cyber Week Campaign Plan
Your Black Friday, Cyber Week, or Cyber Day sale’s success will depend in large part on how many people are aware of it. Cast as wide a net as possible with an extended campaign throughout the month of November.
Sale Teaser
A teaser is a simple and straightforward way to start building anticipation for your sale early on in the month while your customers are still making their shopping lists. At this early stage, you don’t necessarily need to include all the details of your promotion. In fact, by leaving some information to be revealed later on, you’ll encourage your audience to keep an eye on your social pages.
Try using our Black Friday Teaser template to build excitement and tease at the savings to come.
Product or Service Highlight
Continue to drum up excitement in the first half of the month by showcasing the products or services that you’ll be putting on sale during Black Friday or Cyber Week. Make sure to include a CTA (call to action) in the video, telling your audience to keep an eye out for more details of your sale in the coming weeks.
Our Black Friday Doorbusters template will give you a quick framework to highlight your offering.
Promo Video (Organic)
With two videos under your belt already and Cyber Week approaching, it’s time to unveil the sale. We recommend taking a two-pronged approach, marketing to your existing audience with an organic promotion as well as reaching new audiences with a paid ad. We’ll talk more about promoted posts in the next section, but for your organic promo, know you’ll be targeting people who have already visited your brand’s page.
Consider highlighting your most popular offerings with our Annual Sale template for an eye-catching video designed to grab attention in your feed.
Promo Video (Ad)
Reaching new audiences is absolutely essential to growing your business, and promoted posts allow you to do just that. Try leading with the sale itself to grab your viewers’ attention and entice them to stick around to shop. If you have any more details about your sale on your website or a page where they can make a purchase, you can include a CTA letting viewers know where to go to learn more.
Day-Of Reminder
When your sale begins, make sure as many people know about it as possible with reminders on your social platforms. It should be easy to understand what you’re offering and how your audience can take advantage.
Create a video to share on Instagram, TikTok, and Facebook that links to an offer in your bio or directly to your brand's website. Try our Cyber Monday Sale template for a flashy announcement video that’s sure to stand out.
For even more exposure, share this short vertical video on your Story, Reels, and Tiktok.
Ready to get started?
Holiday sales are well on their way! We hope this post will help you feel well-positioned to take advantage of the holiday shopping rush.
Have a great November. We’ll talk to you again in a month!
