Business

3 Ways to Distribute your Business Holiday Videos for Maximum Exposure

Megan O'Neill

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The holiday season is upon us, and it’s the perfect time to spread some holiday cheer to all of your customers (and potential customers) with video. Video can not only help drive holiday sales but is also a great way to share an eye-catching personal greeting that’ll keep your business top of mind during the holiday spending season.

Whether you’re creating a holiday video to showcase your products or recap your year, you’ll need a good plan for distribution. Fortunately, we’ve compiled a quick guide designed to help you distribute your holiday videos for maximum exposure.

Email

The holidays are a great time to connect authentically with your customers or mailing list subscribers. And, according to BombBomb, 81% of senders get more replies when incorporating video in emails, 68% convert more leads, and 56% get more referrals.

With that in mind, including a holiday promotion video in your email could further encourage recipients to take action when it comes to purchasing your product or service this holiday season.

Here are a few tips to maximize your open rates and click-through rates:

  • Let people know there’s a video in the email by including the word “video” in your subject line.
  • Choose an attractive thumbnail image that viewers can click on to watch your video. Including a play button on the image will entice more clicks.
  • Opt for a short animated gif over a static image to capture even more attention.

Social Media

For engagement and reach, be sure to share your video on the social media platforms that you use to promote your business, such as Facebook, Twitter, or Instagram. What’s great about social media is that it gives your customers the chance to engage with you and share your videos with their friends for maximum word-of-mouth exposure.

As such, consider posting a company year in review video, highlighting various milestones throughout the year and what customers can look forward to in the coming year.

When posting videos on social media:

  • Keep it short.
  • Use titles so that people can still understand what your video is about when it’s playing silently in the News Feed.

YouTube

Finally, be sure to publish holiday videos on YouTube, especially those that include gift ideas like a holiday gift guide. This way, you’ll be more likely to show up in search results for the abundance of holiday shoppers that are turning to video as their go-to source for gift ideas.

When posting to YouTube, be sure to optimize your metadata (titles, descriptions, and tags) so that you’ll show up in relevant search results. To learn more, check out our blog post on video SEO and how to get discovered on YouTube.

How are you using video this holiday season? Join the Animoto Social Video Marketing Community and let us see what you’ve been working on.