do-it-yourself
Make fundraising videos that make an impact
Create videos that drive awareness, engagement, and donations to your non-profit. Animoto's drag-and-drop editing tools and visual effects make it easy. No training or experience necessary.
Take fundraising videos into your own hands
Create nonprofit fundraising videos that help people open their hearts to your cause. In just minutes, you can produce content for social media marketing, email blasts, or presentations that’ll help share what your nonprofit or charity does and how it’s helping make the world a better place.
STEP-BY-STEP
How to create a fundraising video
Choose a template
Get the ball rolling with our powerful nonprofit templates. These will give you a great starting point for your video with a message, photos, text, and more already in place. If you prefer a completely clean slate, start from scratch.
Upload your media
Bring your video to life by uploading your photos and video clips. Simply drag and drop them into your project to watch your vision unfold. Need more content? Grab some media from the Getty Images Stock Library to fill in the gaps.
Customize your video
Customize your video to reflect your unique vision and brand. Create and apply a custom Saved Brand with your brand colors, fonts, and logo, then choose a song from our licensed music library.
Share & inspire
You're all set to share your video and inspire new volunteers to take up your cause! Download in stunning 1080p HD to share anywhere, or post it directly to your favorite social platform right from Animoto.
Templates
Fundraising and charity video templates
Create fundraising videos that tell your story
Make an emotional impact
In the realm of fundraising, the power of storytelling cannot be overstated, and there's no better medium than video to create a profound emotional impact. Use Animoto to create compelling fundraising videos that deeply resonate with viewers, inspiring support for your cause through powerful storytelling.
Save time and money
Creating a compelling fundraising video doesn't have to be costly or time-consuming. Animoto gives you the tools to create high-quality videos quickly and cost-effectively, ensuring your message reaches your audience when it matters most.
Video creation made easy
Animoto makes creating professional fundraising videos easy for everyone, regardless of experience. Our simple platform offers user-friendly tools and customizable templates, empowering you to share your message confidently and effectively.
Everything you need to create fundraising videos
Stock media & music
Access millions of Getty Images stock assets and thousands of licensed songs.
Voice-over
Tell your story in your voice and create an emotional connection.
Cloud Storage
Create, share, and host your videos, all from the cloud.
Saved Brands & Templates
Create custom brands and templates that save time and build consistency.
1,388conversions
500shares
76%conversions on mobile
Success Story
Tripling reach on social through square video
"Animoto makes it easy to tell the Jane Goodall Institute's story in a share-worthy way that also drives donations."
Ashley SullivanCommunity Engagement Specialist
Build profound connections
Speak directly to your audience
Utilize voice-over or webcam features in your videos to create a personal and direct connection with your viewers. Speaking directly to your audience fosters a sense of intimacy and trust, making your message more impactful and memorable than text-based communications.
Show and tell
Video allows you to show your story rather than just tell it, providing a rich, multi-sensory experience. By combining visuals, sound, and motion, videos can convey complex emotions and narratives more effectively, creating deeper engagement and understanding.
Build empathy
Leverage the power of visual storytelling to evoke emotions and build empathy. Videos have the unique ability to humanize your message, whether it’s for fundraising, awareness, or education, making them a more emotionally resonant medium than traditional text or images.
The best fundraising video ideas
Impact stories
Share powerful stories that highlight the impact of your fundraising efforts. These can include testimonials from beneficiaries, updates on projects funded by donations, or narratives showing the direct effects of contributions. Impact stories not only illustrate the importance of your cause but also demonstrate tangible results, making them highly effective in motivating new and existing donors.
Donor thank you videos
Create heartfelt videos to express gratitude towards your donors. A personalized thank you video can make supporters feel valued and appreciated, strengthening their connection to your cause. Showcase the impact of their contributions and share stories of how they've made a difference, enhancing their sense of fulfillment and encouraging continued support.
Event highlights and recaps
Use video to showcase highlights from fundraising events, such as charity runs, galas, or community gatherings. Event recaps can capture the energy, participation, and success of your events, serving as a great tool to showcase your organization’s active community involvement and to promote future events.
Social media marketing for non-profits
Maximize engagement with video content
Embrace the power of video in your social media strategy. Videos have a proven track record of being more engaging and effective than static images, particularly in driving donations and awareness for non-profit causes. On platforms like Facebook, Instagram, and Twitter, videos often receive higher visibility in social feeds, significantly enhancing your reach and impact.
Easily create impactful ads
Animoto equips you with user-friendly tools to craft persuasive video ads, regardless of the length or complexity. From concise 30-second appeals to more detailed 3-minute stories, you can effortlessly produce videos that captivate your audience. Incorporate strong calls to action to boost your conversion rates and drive meaningful engagement with your cause.
Transform photos into video
With Animoto, anyone can turn a collection of photos into an evocative video. This transformation allows you to weave a narrative that tells the story of your non-profit’s mission, achievements, and aspirations. This approach not only enhances the storytelling aspect of your social media posts but also makes your content more accessible and relatable to a broader audience.
Frequently asked questions
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
