As a professional photographer, you’ve got two advantages over almost everyone else on social media—you already have killer content and lots of stories to tell.
But if you haven’t seen those advantages translating into success on social, we’re here to help. We’ve put together a series of social media tips designed just for photographers. Find out the best ways to promote your business on Facebook, Instagram, and more with tips from pro photographers and insights from the Animoto team.
Animoto’s Senior Marketing Manager, Sally Sargood, advises, “Think about who you’re trying to target and what platforms they’re on and focus on those platforms.” Here are a few questions to help you decide which audience you should target:
Knowing who you want to see your images can tell you a lot about where to post your content. For instance, wedding photographer Vanessa Joy mostly posts on Instagram, since her brides often go there looking for inspiration. Portrait photographer Gerson Lopes spends a lot of time on Instagram, too, but focuses more on Stories since it lets him post frequently and stay on the minds of potential clients.
Here’s a quick snapshot of which platform to use when:
Sally shared, “If you want to hit a new audience or find new people, you’ve got to put some ad spend behind it.” In other words, if you want new clients, you’re probably looking to create ads, like the one below, in addition to organic posts.
Paid ads may seem daunting, but you can see results spending just $25 or so to reach the friends of followers.
So if paid matters so much, why do you need organic posts? According to Sally, “Organic posts help you keep a strong presence online and keep your brand out there.”
If you want to learn more about organic and paid posts, here’s a breakdown, courtesy of Sally:
Just like when you first started photography, practice and consistency is the key to seeing improvement. Gerson shared, “Even if you don't post every day on your Feed, post several times a day on your Stories. It keeps people seeing your name and face—or your business logo—and you can create ways to interact with your audience. Ultimately they will feel like they know you and potentially buy or do business with you because of that.”
Social media’s a constantly changing landscape, so you’ve got to be flexible and willing to test out new ways of doing things. Wedding photographer Vanessa Joy says, “It's all about experimentation! Some things work, and some things don't. Some things work all the time, and others only work once. It's a constant game.”
If you need a little extra help figuring out the latest trends in the social media game, or if you just want some video ideas, join us in The Animoto Social Video Marketing Community on Facebook. There you’ll find other business owners like you, along with plenty of advice and inspiration.