Make your mark

Add a watermark to your videos

Create professional videos promoting your brand. With custom logo watermarks, you own your story.

Brand your videos with a watermark

Gain more brand awareness by adding a professional logo watermark to your videos in just a few clicks. It's easy to upload and add your logo to the corner of your marketing videos.

Step 1

Upload your logo

Go to the "Design" icon on the left-hand toolbar and click UPLOAD to add your logo to your project. Make sure it's at least 800 pixels in length on its longest side so it won't appear pixelated in your video.

Use transparent backgrounds. Make your video easier to see by uploading a PNG image. This type of image file lets you create a transparent background. You'll cut off less of your video while still giving your project a sharp-looking watermark.


Step 2

Adjust size, transparency, and position

Make your logo appear the way you want it to. Use the slider bar to adjust the size, opacity, and positioning of your logo throughout the video.

Try different versions of your logo. If you have several versions of your logo, experiment and see which version stands out more on your video. Try a black logo for light-colored videos and a white logo when you've got a darker color palette.


Step 3

Position your logo

You can place your logo watermark on any of the four corners in your video. Use the "Position" tool to move it around until you find the best fit.

Avoid placing your watermark near text. Your logo shouldn't compete with what you have to say. Try to keep your text and watermark on different sides of your video to keep your message, and your brand, clear.


On-brand video

See how a watermark can promote your brand

Video content begs to be shared. And when your audience shares your content, watermarks let new viewers see exactly where your video came from. For instance, the video below connects with audiences by analyzing a new trend. Meanwhile, the watermark in the corner gives viewers a way to match the interesting content with the florist creating it and remember the shop’s branding.

Brand recognition with every view

Build authority

All established brands have an iconic logo. Adding your watermark to videos will help people identify your brand and let you build trust with potential customers.

Demonstrate professionalism

Watermarks make your content look more professional, plain and simple. You’ll have a distinct advantage over your competitors who aren’t using watermarks in their videos.

Stand out in social ads

Even if viewers have their sound turned off, they’ll still be able to associate your ads with your brand, thanks to your watermark.

Make a video in minutes

Starting at $33/month

See pricing

We want to help you wow your clients

As you begin making videos, we're here to help along the way! Get started with Animoto and find support from businesses just like yours in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.