When it comes to achieving social media goals, 54% of marketers find video to be the most valuable tool. Additionally, 68% of video marketers planned to include Instagram video in their 2022 video marketing strategy. With these stats in mind, and Instagram’s push toward increased video creation, now is the time to start posting videos on Instagram if you haven’t already.
In this blog, we’ll be focusing on three types of Instagram video formats: Instagram Video, Instagram Reels, and Instagram Stories. We’ll note how to post them, the best situations to use them in, and which Animoto templates make for easy IG video creation.
Keep reading or skip ahead to the video format you’re most interested in.
IGTV videos, (which were long-form videos in a stand-alone app), and feed videos, now live together in the same video format, Instagram Video.
Instagram Video posts can be up to sixty minutes long and are added just like photo posts: by either uploading a video from your Photo Library or recording a video using Instagram’s built-in camera.
You can also post an Instagram Video from your profile by clicking the plus sign in the top right corner, choosing the Post option, and adding a video from your camera roll.
The Instagram Video format works well for users wanting to post longer videos. If your Instagram Video is longer than a minute, viewers will see a sixty-second preview in the feed. The full-length video will live in the Video tab on a user’s profile.
While you can use any of our templates to create an Instagram Video, we think our Daily Check-in, Editorial Quote List, and Personal Story templates are fantastic ways to start building a connection with your audience.
Reels is Instagram’s version of TikTok videos. With Reels, individuals and companies alike can create short, entertaining videos, up to 60 seconds in length, in which they can bring their personalities and brands to life.
On the left-hand side of your screen, you'll find a variety of tools for editing your Reel.
Audio: Choose a song to add to your video.
Length: Choose the length of your Reel. It can be 15, 30, or 60 seconds long.
Speed: Make your video slow-mo or increase the speed.
Layout: Add a grid to include multiple video clips to your Reel and Zoom in and out on your video clips.
Timer: Record video for a certain amount of time, up to 30 seconds, without holding the camera button down.
To compete with TikTok, Instagram has prioritized Reels, with Meta CEO Mark Zuckerburg stating Reels is “the primary driver of engagement growth” on Instagram. If your goal is to grow your following, increase engagement, or boost brand awareness, Reels is for you.
If you're new to Reels, our templates make Reel creation fast and simple. Tutorials, explainers, and narratives make for captivating Reel content. Easily show off your subject matter expertise with our Expert How-To template or share how to make your favorite recipe with our Trendy Social Recipe template.
Instagram Stories are short photos or video clips, up to 15 seconds in length, that vanish 24 hours after they’re posted. Instead of displaying within your primary Instagram feed, they’re showcased at the top of the app, in a row with the Stories of all the other accounts you follow.
There are a couple of options for posting Instagram Stories. You can upload your own video, or you can record a video clip directly in Instagram. We’ll share how to do both.
From here you can access your camera to take a photo or record a video, or upload a photo or video clip you already have in your camera roll.
To create something new, click the black box in the top left corner with the Instagram icon in the middle. It’ll bring up a screen with your camera open.
You can also get more creative with Story tools, which you can learn more about here.
Instagram Stories are excellent for engaging with your audience and generating brand awareness. Tease a new product, promote a giveaway, or share a thought-provoking question or quote and include stickers for increased engagement.
While you can use nearly any of our templates to create a Story, we’ve included some popular ideas below. Customize our Graduation Memories template to celebrate personal events like graduations and birthdays, build interest in your latest release with our Just Dropped template, or increase engagement with a Fun Social Quote.
For Instagram video inspiration, follow Animoto on Instagram and join our Social Video Marketing Community on Facebook to get feedback and ideas from the Animoto team and your fellow video marketers. Happy video making!