Images may be the most common post type on Instagram but, according to a recent study from social media analytics tool quintly, videos get up to 21% more interactions.
If you’re interested in learning how to post a video on Instagram, go no further! In this guide, we’ll show you:
If you're looking to learn more about using video on Instagram Stories, check out these posts about how to create marketing videos and ads for IG stories.
Let’s dive in!
We’ll start with on overview of how to share a video on your own Instagram feed. If you’re interested in learning more about Instagram Stories, we’ll dive into that later on in this post.
We'll be showing you how to upload a video to Instagram from your phone. You can also check out our guide on how to post to Instagram from your computer. In that post, we'll show you how to link your Facebook and Instagram Business accounts so you can share to Instagram from your desktop.
First things first, you’ll need to make your video. Instagram feed videos should be under 1 minute and square is usually the preferred format. You can upload a raw video clip or use an Instagram video editor to create something. Just keep Instagram’s video specs in mind, which you can find detailed at the end of this post.
You’ll want to make sure your video is saved on your phone so you can access it from the Instagram app.
Once your video is created, it’s time to upload it to Instagram. To do so, simply tap the plus sign at the bottom of the screen in the Instagram app. This’ll open up a new window displaying all the videos and photos saved on your phone. Tap to select the one you want.
Once you’re video’s uploaded you can make adjustments to it before you post, including adding a filter, in the same way you can add filters to your Instagram photos. You can also mute the audio of your video, if you’d like, by tapping the audio icon at the top of the screen, or trim your video clip by tapping “Trim” and dragging the handles to trim the beginning or end of your video.
You’ll find the option to select a cover in the same place as adding a filter or trimming your video, but we wanted to highlight this as its own step because once you share your video you can’t go back and change the cover.
The cover is the thumbnail image that will appear for the video on your Instagram profile, and it can be any frame of your video. To change it, tap "Cover" and then slide around to select the frame you want to use. When you’re done, tap "Next."
Add a caption, tag people, add a location, and you’re good to go. Just tap "Share" and your video will be added to your Instagram feed.
We’ll show you how to repost a video on Instagram using Regrammer, though most Instagram repost apps work in a similar way.
Copy the URL of the original Instagram post. You’ll find this by clicking on the three dots in the upper right hand corner of the post and then tapping "Copy Link." The URL will be added to your clipboard.
Paste the link into Regrammer, or whichever app you’re using, preview to make sure you’ve got the right link, and tap to repost. Don’t worry, it won’t automatically post the video. It’ll simply download the source file and open it up in Instagram.
Now all that’s left to do is set up your post. You can simply follow the steps from the previous section of this guide to make any adjustments, set a cover image, and write a description. Don’t forget to tag the original poster for credit!
When it comes to posting videos to Instagram Stories, you’ve got a couple options. You can upload your own video or you can record a video clip directly in Instagram. We’ll show you how to do both of those.
To upload a video to an Instagram Story, the file will need to be saved to the camera roll on your device.Once it’s there, simply create a new Story by tapping on "Your Story" in the top left corner of the app and then clicking on the + to add a new story.
Note that each Instagram Story can be up to 15 seconds. If your video is longer than 15 seconds, it’ll break it into 15-second clips, which you can see in the image on the right side above. Because you won’t have control over where the breaks occur, we recommend keeping clips to 15 seconds or less so you can decide what makes it into each section.
If you're looking for help making your Instagram Stories, Animoto has you covered. Animoto makes it easy to create a vertical video for Instagram Stories using one of our templates. Learn more in our post on how to make vertical videos using Animoto.
If you have an iPhone 6s or above, check out our free iOS app. Animoto: Social Video Editor is designed to make it easy to create videos that stand out on IG Stories.
You can also shoot a video straight from your Instagram Stories, instead of uploading one. To do this, create a new Story and then simply hold your thumb down on the record button in "Normal" mode. When you let go, the captured video will be ready for you to send to your Story.
You can learn more about how to use Instagram Stories in our full guide to getting started with Instagram Stories.
If you're interested in uploading a video to IGTV, you'll get there by tapping the IGTV icon at the top right corner of your screen when you're in the Instagram app.
Then, take the following steps:
To learn more, check out our full guide to IGTV video.
Before you dive into sharing videos on Instagram, it’s important to know what the specs are, including Instagram video length and Instagram video size. We’ll break it down by feed and Stories.
In your Instagram feed you can share videos up to 1 minute or 60 seconds in length in a variety of formats and sizes, including the following:
Instagram Stories are a different aspect ratio than feed videos, so the specs are a bit different:
For Instagram video inspiration, follow Animoto on Instagram and join our Social Video Marketing Community on Facebook to get feedback and ideas from the Animoto team and your fellow video marketers. Happy video making!