With consumers rating video as the #1 most helpful form of content when shopping online, there’s no question that it should play a role in your holiday marketing campaign this December. But you don’t have to stick to your typical holiday videos!
December Social Holidays
In this post, you’ll find a mix of staple winter holidays and smaller social holidays that your business should be aware of this month. At the end of the blog, we’ve included a variety of video templates to help you get through the holiday homestretch.
- Full Month: Universal Human Rights Month
- December 1: World AIDS Day
- December 2: International Day for Abolition of Slavery
- December 3: International Day of Persons with Disabilities
- December 5: International Volunteer Day
- December 7: Hanukkah begins
- December 7: National Pearl Harbor Remembrance Day
- December 8: Bodhi Day
- December 10: Human Rights Day
- December 14: National Free Shipping Day
- December 20: International Human Solidarity Day
- December 21: Winter Solstice
- December 24: Christmas Eve
- December 25: Christmas Day
- December 26: Boxing Day (UK)
- December 26: Kwanzaa begins
- December 26: National Thank You Note Day
- December 31: New Year’s Eve
December Video Ideas & Examples
Holiday shoppers are looking for the best deals to stretch their holiday dollars. Make the most of your social presence by posting throughout the holiday season.
Gift Guide
Everyone has shopping to do during the holidays, and most of us need ideas to help get it done. Meet that need by creating a video gift guide for your customers. It’s a win-win! You make holiday sales, and your customers cross a name or two off their lists.
Our Gift Guide template is designed for just this kind of video. Check out this example, then customize the template below.
Event Invitation
If you or your business is hosting an event between now and the end of the year, use video to spread the word on social, through email, and on your website. If you’ve hosted a similar event in the past, dig through the archives for footage and images from previous events that you can use to spruce up your invitation.
Our Holiday Event Invitation template will immerse your invitees in the event and features a clear call to action to purchase tickets or RSVP.
Holiday Greeting
Put the cherry on top of your holiday marketing with a video card for your friends, family, coworkers, or customers. It’s a lovely reminder that you value your network and you're excited to celebrate alongside them.
Celebrate the start of Hanukkah with a warm greeting and celebration!
Don't forget to wish your friends, followers, and coworkers a joyous kwanzaa with this Happy Kwanzaa card.
Holiday Stop Motion
Interested in sharing a holiday greeting that deviates from the norm? Capture the attention of social followers and customers with a seasonal stop motion video.
Our Simple Holiday Stop Motion template features a fun, simple, stop motion technique that only requires one image to achieve.
Year-End Recap
Before you close the book on 2023, take a look back at your year and celebrate your wins with your social audience. Consider it an opportunity to celebrate your team and your accomplishments, and to shine a light on events your audience wants to know more about!!
Want to make a personal year in review video? We have the template for you. Share special moments like moves, anniversaries, engagements, vacations, or growing your family.
The Our Company’s Year template features a monthly structure that makes it super straightforward to slot in your own achievements.
Or, use the Company Year In Review template to share stats that highlight your company’s achievements.
Ready to get started?
Now’s the time to create the videos you’ll use throughout the rest of the year. We hope you found these ideas helpful, and that you’ll put our holiday templates to work for your business.
Don’t forget to follow Animoto on Facebook, LinkedIn, and Instagram to get even more video inspiration straight from the video-pros.
Here’s wishing you a fruitful holiday season!
