Do It Yourself
LinkedIn video marketing made easy
Create attention-grabbing videos for LinkedIn, in minutes. Get started easily with video templates designed to stand out in the LinkedIn feed.
Grow your business with Animoto, the leading tool for LinkedIn video creation
Show your LinkedIn audience that you’re a thought leader in your industry. Grab attention and drive traffic to your website with professional LinkedIn videos made using Animoto’s video maker. Start creating LinkedIn videos to grow your business today.
Make your own video for LinkedIn
Get started easily with LinkedIn templates
Creating video for LinkedIn
Video length specs
Linkedin videos can be up to 10 minutes long, but audiences are more likely to watch shorter videos from start to finish. Best practice is to keep them under five minutes.
Linkedin video formats
Your Linkedin feed supports many video format types, including the MP4 videos you can create and download right from Animoto.
Max file size of 5GB
Unless your videos are hours in length, they should land well below Linkedin’s 5GB maximum, especially if you’re uploading MP4 files.
Best practices for LinkedIn video ads
Landscape videos
LinkedIn video ads can be uploaded as MP4 files in landscape format. Even if you choose a square template, Animoto lets you adjust your video’s aspect ratio in just a couple clicks.
Length under 30 minutes
Although your ads can be between 3 seconds and 30 minutes long, the best-performing LinkedIn ads tend to be under 30 seconds. One internal study found that LinkedIn videos under 30 seconds have a 200% increase in view completion when compared to longer videos.
Selecting your objective
Like other social platforms, LinkedIn lets you choose a main objective for every ad campaign. Video ads can be used in three ways: to increase website visits, get video views, or collect leads.
Optimizing your videos for LinkedIn
Use bold, colorful text
Since many viewers are consuming your videos with the sound off, text is especially important. Try some of Animoto’s dynamic animated text styles, combined with bright colors and on-brand fonts to make your videos stand out.
Plan for mobile viewing
Unless you’re making a video ad, create a square video that’ll look better on smartphone screens and appear larger to mobile users than a horizontal video.
Make the first few seconds count
Audiences move on quickly with so much to see in their LinkedIn feed. Keep viewers watching with a beginning featuring an attention-getting video clip or provocative question.
5.6Kviews on LinkedIn
2XCTR for video
Success story
Learn how Lever used video on LinkedIn to recruit top candidates
"Video turned out to be a big untapped opportunity for us. With Animoto, we found a way to show, rather than tell, potential candidates and customers what Lever is all about and what working here is like."
Deniz GultekinTalent Brand Lead
It's never been easier
How to make a LinkedIn video in minutes
Choose a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Personalize your video
Customize your video to reflect your unique style or brand. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Produce and share
When your video is ready, download it in stunning 1080p HD or post it directly to LinkedIn—all through Animoto.
Feel confident with video
We’re on your team around the clock to guide you through your next project
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