share-your-stories
Online testimonial video software
Build trust and confidence with testimonial videos. Animoto's drag-and-drop editing tools and visual effects make it easy. No training or experience necessary.
The easiest video testimonial software
In today's digital landscape, testimonial videos are a cornerstone for building trust and confidence in your business. Animoto's online testimonial video software gives you the power to craft these narratives with ease, adding polish and pop to your customer and employee stories.
STEP-BY-STEP
How to make a testimonial video
Choose a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading photos and video clips of your customers or products and dragging them into your project. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Personalize your video
Personalize your video to reflect your unique style and vision. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Share your video
When your video is ready, download it in stunning 1080p HD, embed it in an email, share a watch link, or post directly to social media—all through Animoto.
Testimonial video production made easy
Customer video testimonials
Harness the power of customer trust with Animoto. In a world where consumers increasingly rely on peer opinions, customer testimonial videos are invaluable. Allow your satisfied customers to share their experiences and become advocates for your brand. These authentic stories, captured in video format, provide prospective customers with relatable and trustworthy insights into your services.
Employee testimonial videos
Employee testimonials offer a glimpse into your company culture, promoting transparency and authenticity. This insider perspective makes for engaging content for your audience and a powerful tool for recruitment and building a positive brand image. With Animoto, creating videos that celebrate your company's culture and values is easy.
Save time and money
Bypass the costly and time-consuming process of hiring an agency, and take control of your testimonial video production. Our platform empowers you to create high-quality videos efficiently, ensuring the end product aligns perfectly with your vision. This DIY approach not only saves significant resources but also gives you the flexibility to craft and revise your content on your terms.
Voice-over
Create an emotional connection with voice recordings.
Clip editing
Easily edit recordings right from Animoto.
Webcam recording
Record your testimonials right into your project.
Saved Brands and Templates
Stay on brand and on schedule with saved brand colors, fonts, and more.
Start fast with templates
Testimonial video examples
Video testimonial tips
Record in a quiet, well-lit area
Even with the simplest setup, ensure your video has clear audio and good lighting. This doesn't necessarily require professional equipment; a quiet room and a smartphone can often do the trick. High-quality production values make your testimonial more engaging and professional.
Keep it concise and impactful
Aim for brevity while ensuring the message is clear and impactful. A concise testimonial that directly addresses the benefits and positive experiences associated with your product or service is more likely to hold the viewer's attention and be memorable.
Focus on authenticity
Choose real customers or employees whose genuine experiences and stories align with your brand's message. Authentic testimonials resonate more deeply with viewers, as they offer relatable and credible endorsements of your product or service.
Testimonial video ideas
Behind-the-scenes stories from employees
Create testimonial videos that give a behind-the-scenes glimpse of your company through the eyes of your employees. Showcase their daily experiences, highlight the positive work environment, and demonstrate how your company values are reflected in everyday operations. This type of testimonial can humanize your brand and attract potential customers and future employees.
Customer success stories
Focus on customers who have experienced significant benefits from your products or services. Let them narrate their journey, discussing the challenges they faced before and the improvements after using your product. This approach not only validates the effectiveness of your offerings but also creates relatable stories for your target audience.
Before-and-after scenarios
Feature customers sharing their 'before and after' experiences. This format is particularly effective for products or services that offer tangible results. By visually and narratively demonstrating the changes your customers experience, you can provide compelling evidence of the value you offer.
3 essential testimonial video software tools
Collaborative workspace
Embrace the power of teamwork with a collaborative workspace in your testimonial video software. This tool enables multiple team members to contribute to and collaborate on video projects, regardless of their location. Whether it’s sharing ideas, giving feedback, or editing content together, this collaborative environment enhances the creative process and ensures a cohesive final product.
Cloud storage and imports
This feature allows you to easily import assets from shared drives, ensuring that all your necessary video clips and images are readily accessible. With everything stored in the cloud, managing your testimonial video resources becomes hassle-free and efficient.
Text animations
Make your message stand out with dynamic text animations. This tool allows you to add visually striking text overlays that can highlight key testimonial points, emphasize quotes, or introduce speakers. With a variety of animation styles to choose from, you can ensure that your text not only informs but also captivates your audience, adding an extra layer of professionalism to your testimonial videos.
Frequently asked questions
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
