Square videos, simplified

The easy square video editor

Create social-media friendly videos in minutes. Use Animoto to transform your photos or video clips into high-quality content that's just the right fit for social platforms like Instagram and Facebook.

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Get more views with square video

Square videos take up 78% more space than horizontal ones in newsfeeds. And with more than 50% of internet users on mobile devices, that extra space really counts. Animoto gives you a one-stop shop for video editing and social media posting, letting you to choose your aspect ratio and start creating in minutes.

Make your own square video

Get started easily with storyboard templates

Square video ad

Get users to stop scrolling and start engaging with your brand by posting a brief, eye-catching ad. Quickly promote your products and capture the attention of Facebook and Instagram users.

Use this storyboard

DIY tutorial

Share insider tips with your followers in a creative way. Create a square how-to video with an upbeat music soundtrack to guide your audience through each step in a DIY process.

Use this storyboard

Event promo video

Fuel excitement and drive RSVPs for your next event using this quick, informational video template. Explain the who, what, where, and when with colorful text in front of a beautiful backdrop.

Use this storyboard

Why square video works

  1. Square takes up more space in the feedWhen you're posting on social, you're fighting for space. And square videos, which take up 78% more space in newsfeeds, give you an extra edge. Even big brands have noticed and are creating square videos to get more elbow room on Instagram and Facebook.
  2. You create an authentic feelMany people still think of smartphone videos when they see a square aspect ratio. This can work to your advantage as an advertiser, since viewers will see your video as another social media post instead of content from a brand that's trying to push sales.
  3. Your video will look better on mobileAbout 90% of Facebook users check their accounts on mobile devices. The number's even higher for Instagram. And square videos get your message across—without forcing viewers to flip their phones around to see what you have to say.

Tips for creating successful square videos

  1. Hook your audience right awayYour audience gives your video 3-5 seconds before deciding whether or not to move on in their newsfeed. Start your video strong with an interesting fact, a stunning photo, or compelling footage to keep viewers watching.
  2. Include a clear call to actionUsers scroll quickly through their social feeds, so it's critical that your calls to action are clear and get noticed right away. Share the action you want viewers to take early on and come back to it again at the end to remind them what you want them to do.
  3. Shoot for squareIf you're taking your own photos or video clips, remember to keep your images a bit more centered to make sure your visuals don't get cut off. Don't have your own photos or video clips? Try searching for square photos and footage in our library of Getty Images stock.

Maximizing social reach

  1. Find your platformGo where you audience lives. No matter how amazing your square video is, it won't have much of an impact if your target customer isn't around to see it. Square videos can be effective on just about any social media platform, but it's up to you to determine your best location for audience reach.
  2. Try A/B testingSuccessful campaigns aren't created overnight. Test different interests, targeting, sales copy, and calls to action in any social ad campaign or organic post. Since Animoto makes the video production process quick and painless, you can crank out multiple square videos and start testing them in minutes.
  3. Optimize for sound-off viewingMobile audiences often watch videos on mute. Get your projects ready for sound-off viewers by adding clear text that supports your images and footage. The combination will make sure your audience understands your video, even if they can't hear it.

Case study

See how square video increased views by 40% over landscape

Social media management tool Buffer is famous for their in-depth research into trends on social. To find out the best format for video, they performed a series of more than 60 tests, pitting landscape, letterbox, and square videos against each other. The results were clear. Square video dominated the test, especially on mobile devices, where square got 40% more views and viewers watched longer. In fact, a square video created with Animoto for the test became the company's second most-viewed video of all time, showing how square video makes it easier to hook an audience and engage them with your content.


increase in engagement


increase in views

It's never been easier

How to make a square video with Animoto

  1. Select a storyboard template or start from scratch
  2. Upload your photos and video clips or select from our Getty Images stock
  3. Personalize by changing colors, music, and text
  4. Produce and share your square video

Make a square video in minutes

Starting at $33/month

See pricing

We want to help you make impressive videos

As you begin creating videos, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.