Do-It-Yourself
The easy cooking video maker
Create tantalizing recipe videos by combining your photos and video clips with bold animated text. Animoto makes it easy, regardless of your video editing experience.
Recipe videos made simple
Video helps you connect with people right from your kitchen. Create Tasty-style video recipes for a fast, effective way to engage and attract a new audience. With Animoto, you can make delicious cooking videos without a professional video editor. The process is easy as 1-2-3. Just upload your photos or video clips, add music and animated text, preview, and publish.
Delicious designs
Get started with one of our recipe video templates
Tips for making your recipe video sizzle
Lay out a plan
Write out the steps of your recipe before filming. This way you won't leave anything out while you're shooting. Make sure to label your video files, so you can easily identify which is which when uploading.
Make the first 3 seconds count
Your viewer decides whether or not they want to keep watching within the first 3 seconds of your video. So begin with a delectable shot of your finished recipe to tempt your audience into watching your whole video from start to finish.
Prep for social media
A few small tweaks can elevate your video and give it a professional edge. Simple things like shooting for square proportions when posting to platforms like Facebook or Instagram can help you take up more space in social feeds. And if you add your brand logo as a watermark in the corner of the video, you'll skillfully start to work your brand into viewers' memories.
Where to share your videos, why, and how
Get into detail on YouTube
YouTube gives you the opportunity to create long-form tutorials, that drive traffic to your website or blog, or work as stand-alone content. When you're planning your video, remember that YouTube videos look best when they have horizontal proportions. Don't forget that audio is more important on YouTube than on most other social sites, so even if you're not planning to talk during your tutorials, consider using Animoto's voice-over tool or just choose music from our library of thousands of songs.
Drive traffic through Facebook
Facebook recipe videos can act as teaser for other content and boost traffic to your site. Try a shorter version of your recipe to whet your audience's appetite, then send them right to a blog post or a product page. For best results, go for a square video, which will take up more space in the news feed. Remember to add clear text for viewers who watch with the sound off.
Build your brand on Instagram
Instagram is one of the fastest-growing social sites, and video can help you develop your following there. Focus on creating a consistent look and keep your posts nice and short. Instagram has time limitations—15 seconds for stories and 60 seconds for your feed or ads. Try Animoto’s animated text effects to add an extra attention-grabbing element to your posts. You can also switch to an Instagram-feed friendly square video right in Animoto, too.
Your recipe for cooking video best practices
Include clear, informative text
Though your audience will watch what you’re doing, text helps them reproduce what you’re making. Give viewers easy-to-read text that takes them through your process. Then add a bit of flair with Animoto’s animated text effects and other customization options. The extra bit of style will give you a more dynamic video and encourage your audience to try, and share, your recipe themselves.
Add in some video clips
When it comes to cooking or baking videos, video footage is what makes viewers stop scrolling. The extra bit of motion draws the eye and makes your audience want to watch to the end. If you don’t have many video clips, try to add at least one to the start of your video to hook your audience right away. A short video clip of your finished dish is a great place to start.
Remember your call to action
When you give viewers a simple, clear call to action, it’s more likely they’ll do what you want them to. So at the end of your video, let your audience know what you’d like them to do. Should they visit your site for the full recipe? Buy a product used in the video? Whatever your goal may be, it doesn’t take long to add it to the end of your video or include it as part of your video’s description.
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Success Story
See how Mezzetta Foods hopped on a viral trend
"Animoto has helped us reduce our time and costs for creating videos, allowing us to publish them more often and to achieve higher engagement in key social channels."
Deborah HarkinsCreative Director
THE PERFECT RECIPE
How to make a cooking video with Animoto
Choose a template
Create a professional cooking video effortlessly with a template! Our library offers tons of stunning templates featuring photos, text, music, animations, and more. Choose your favorite or create a totally unique video by starting from scratch.
Upload your media
Add your cooking photos and video clips to assemble your story. You can always pull extra media from our Getty Images library if you're running low.
Edit your clips and customize
Make the video your own by editing your video clips and then changing the look and feel with different colors, fonts, animations, music, and more.
Share and enjoy
You're all set to share your cooking video with the world! Download it in stunning 1080p HD to share anywhere, or post it directly to your favorite social platform through Animoto.
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