Your customers are using Facebook, Instagram, Twitter, and YouTube differently, so you should be posting different types of videos on different platforms too.
![https://customer-0fzvv8aftl8m8671.cloudflarestream.com/a94ba3a52585f103893c5b51e1f4cb84/thumbnails/thumbnail.jpg](https://marketing.animoto.com/_next/image?url=https%3A%2F%2Fcustomer-0fzvv8aftl8m8671.cloudflarestream.com%2Fa94ba3a52585f103893c5b51e1f4cb84%2Fthumbnails%2Fthumbnail.jpg&w=3840&q=75)
To make your life easier, we’ve put together a cheat sheet that sheds some light on what types of videos your customers want.
![consumer-behavior-by-social-platform](https://marketing.animoto.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fxcatvyn0%2Fproduction%2F567af969f449e55d3add8ce058fc1eec46633c6a-1200x4097.png%3Fq%3D75%26fit%3Dclip%26auto%3Dformat&w=3840&q=75)
This cheat sheet features findings from our 2018 State of Social Video Report, as well as trends I share when speaking to marketers at conferences around the country. You can get the most up-to-date video trends, and the research behind them, in this recent article on the Animoto blog.
Happy video making!