Snapchat’s a great way to connect with seniors and promote your photography business. According to Snapchat, “On any given day, Snapchat reaches 41% of all 18 to 34 year olds in the United States,” making it a key element of marketing to seniors.
But if you’ve never used Snapchat before, getting started can seem a little intimidating. That’s why we’ve put together this handy guide to help you get acquainted with the mobile app.
Snaps: The individual photos or video clips you take in Snapchat. Snaps can be altered using filters, stickers, text, and drawing tools. These finished snaps can be sent to friends, though once your friend has viewed a snap, it’s deleted.
Chats: Like the name suggests, this is a chat with a Snapchat user. The chat is deleted once a user moves away from the chat screen.
Snapcode: Each Snapchat user has an individual code (a little like a QR code). You can add users as friends by taking a photo of the Snapcode in Snapchat. You can also customize your Snapcode with your picture (taken in Snapchat).
Stories: In Snapchat, these are a collection of snaps that become part of a 24-hour feed. After 24 hours, individual snaps within your story are deleted. However, you can download your story to use later (for example, in an Animoto video). This is how most businesses market using Snapchat, and how individual Snapchat personalities get well known. It’s also one of the best ways to use Snapchat to reach seniors (more on that in a bit).
Setting up an account is very simple:
Even though Snapchat doesn’t come with many instructions, it doesn’t have a complicated interface either. It works a lot like a smartphone camera, with a simple shutter button. To take video, just hold down the shutter until you’re done filming. On the same screen as the camera, you have access to your settings and contacts, as well as boxes telling you if you have messages from friends or new stories to view. Clicking the box will take you to your messages or stories.
Once you take a photo or video clip, you’ll be taken to a screen to edit it. You can add filters, doodle on your photo, or even hit X to start over. When you’re happy with your image or video, you can send your snap, download it, and add it to your story.
For photographers, especially senior photographers, there are compelling reasons to add Snapchat to what you already do on social media. Most of those reasons relate to Snapchat Stories. Stories last 24 hours, giving seniors time to share your content with their friends (and potential clients). They’re also saveable, so you can add them to videos, as senior photographer Teri Fode did in the video below.
Song: “Pacifica” by Daniel Christopher O’Donnell-Smith and Jon Dix
While Teri has already detailed several ways you can use Snapchat stories, here’s a quick breakdown of exactly how to download your stories and add them to videos.
Click the three dots to the right of the words “My Story” to find the option to download the Snaps you’ve saved in the past 24 hours.
Creating and downloading Snapchat Stories can be an easy way to connect with senior clients. And once you’ve learned to basics, it’s easy to add Snapchat to your social media marketing mix.