Sacramento portrait photographer Mayumi Acosta was already creating video slideshows for her clients, but wanted to add video to her marketing mix, too.
So even though she’d never filmed footage before, she set out to incorporate short video clips into her behind-the-scenes marketing video. The result? A gorgeous glamour session captured with mood and movement:
We asked Mayumi how she taught herself to add video clips into her photographer’s toolkit and managed to create such a stunning video on her first try. She came back with lots of tips for first-time videographers to make the leap into recording and editing video a little easier:
Preparation was a big part of how Mayumi was able to create such incredible video clips on her first try. Here’s what she did to get ready:
Mayumi told us that recording the video clips was easy, and the most enjoyable part of creating her video. But she still offered a few things to keep in mind:
Since she had a particular look in mind, Mayumi had to edit some of the video clips before creating her video. She also slowed down her footage and made color changes that required advanced editing. But she still tried to keep post production from getting overwhelming:
Overall, the best advice Mayumi offered is keep pushing yourself* to try new things. “You don’t need a professional videographer, a fancy microphone or equipment — just the willingness to try something new, be in front of the camera and have fun in the process. I have done a number of videos with stills but I can definitely say that the impact of footage is huge, and it really makes a big difference when it comes to telling a story.”
Mayumi shared her video with us in our Facebook group. Visit the Animoto Social Video Marketing Community to post your own videos and see what other photographers are doing to market their business.