Business

How to Make a Great Company Holiday Video

Kari Livesay

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The holidays are a great time for businesses to express genuine appreciation and connect with customers and employees in a more personal way. And what better way to do that than with video? Make the season bright and get inspired with our list of holiday video ideas below.

How To Make a Great Company Holiday Video-01

Five popular types of company holiday videos

1. Wishing customers & employees happy holidays

Videos are more personal and generally less expensive to produce than traditional paper cards. And, if done right, they can have a positive impact and go a long way towards building goodwill for your brand. Just keep in mind that you’re not trying to sell anything with your holiday video. The focus should be on expressing sincere gratitude and sharing warm holiday sentiments.

The traditional “Happy Holidays” greeting is one of the most common types of corporate holiday video cards. With our Holiday Greeting template, you can create an eye-catching message that emphasizes the joy of the season.

Make your thank you message undeniably yours by creating watermark-free videos, a feature offered for all paid Animoto subscriptions.

Once you’ve wished your customers a happy holiday, make sure to pay your employees the same respect with our Christmas Greeting or Hanukkah Greetings templates.

2. Sharing your year in review

Another year has come and gone and it’s time to recap 2021. From welcoming new employees and achieving company-wide goals to hosting philanthropic events and corporate outings, share your year’s highlights with video. The Our Company’s Year template makes it easy to weave together a story, mixing in personal and business achievements.

If your business leans more toward the creative or adventurous side, our Company Year In Review template offers a more animated option for spotlighting stand-out moments from your year.

Bring your year in review videos on-brand by adding your own custom font, brand colors, and brand logo to your video. Learn how easy it is to stay on-brand with our Professional Plus plan and upgrade today.

3. Expressing gratitude

Many companies use holiday videos to thank customers for their business. These types of videos work not just to thank clients, but also to thank partners, investors, vendors, employees, and more.

Need festive and cheerful holiday-themed photos to include in your video? The Select stock library on our Professional plan features 1 million+ photos and videos from Getty Images, and the Premium library on our Professional Plus plan offers 100 million+ photos and video clips.

Want to send a well wish that’s a bit more outside the box? Get creative and share your appreciation with our Simple Holiday Stop Motion template.

4. Wishing followers a Happy New Year

Put a bow on the holiday season by sharing a celebratory message in honor of the new year with our New Year’s Greeting template. Whether sharing your message internally, externally, or both, edit the text to customize accordingly and start the new year off on the right foot.

5. Keeping it simple with Stories

Posting a Story on social media is a quick and easy way to share the spirit of the season and stay top-of-mind for customers.

Create different Stories daily or weekly leading up to Christmas with our Simple Holiday Story template. Mix it up by featuring different stakeholders each time your post. For example, post employees at the holiday party one day and customers shopping the next.

Do the same thing leading up to New Year’s Eve with our Happy New Year’s Story template. Customize the text to wish customers and employees a happy new year and share what you’re looking forward to as a company in 2022.

Whether you take the traditional route, or choose a more creative path. There’s no shortage of ideas here, so we hope you feel inspired to make your own holiday video greeting.