Creating a Before & After Video to Promote Your Business

Megan O'Neill


Are you in the business of improving the way things look? Maybe you’re a makeup artist, a weightloss coach, an interior designer, a stylist, or a home remodeling contractor. If so, a before and after video can be one of the best ways to promote yourself and show off your work to prospective clients.

When you only show photos and videos of the final product, you’re only telling one side of the story. Showing what something looked like before, and then showing what you accomplished will make the results all the more impressive. To see what we mean, check out our Before & After Testimonial template, featuring a split screen that showcases a furry friend's paws – before and after using the product.

This technique works well for showcasing products and services for humans as well! Makeup artist Lilly Rivera tells us that “before and after videos of clients’ beauty transformation is a big marketing tool, and it turns video views into contracts." By sharing before and after videos, she gets more exposure and word of mouth interest that turn into sales.

Ready to try making a before and after video with Animoto? It's quick and easy:

  1. Remember to take photos and/or videos before you start your job.
  2. Take photos and/or videos after you finish your job.
  3. Select your favorite video template, or start from scratch.
  4. Upload your before and after photos and videos.
  5. Drag and drop your media into your project.
  6. Customize as desired – you can edit the text, layout, themes, design settings, and more.
  7. Select a track from our music library, or upload your own.
  8. Export your video.

Once your video is done, share it with prospective and current customers on your website and social media – and share it with us too! We’re always looking for great business video examples to feature, and we’d love to see yours. Share it with us on Facebook.

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