do-it-yourself
Repurpose video content
Get the most out of every webinar, meeting recording, sizzle reel, and beyond. Easily edit existing videos into bite-sized chunks or combine multiple clips to maximize your content's reach and impact.
Repurpose video content in minutes
Animoto's online video editor makes it easy to take any video content you already have and turn it into a variety of new kinds of videos to share across your channels. Easily optimize your video contents for a variety of destinations and audiences with our pre-built templates, intuitive drag-and-drop editing tools, and eye-catching animations and effects.
How to repurpose video content
Choose a template or start from scratch
Animoto offers hundreds of templates for a variety of use cases, industries, and aesthetics.
Upload the video or videos you want to repurpose
Upload from your device or import your videos from cloud storage.
Edit, trim, and decorate your video
Enhance your story with text and design elements that bring your vision to life.
Download your video or share directly to your audience
Animoto makes it easy to share your video directly, over social, and beyond.
Clip editing
Trim, join, zoom, and reposition your video clips for maximum impact.
Animations
Apply distinctive text animations and design elements.
Saved brands & templates
Create custom brands and templates that save time and build consistency.
Transitions
Add transitions and animations that make your videos stand out.
Tips for Repurposing Video
Break your video into bite-sized chunks
Your videos are only as powerful as they are digestible. When you're repurposing a long-form piece of content, like a webinar, a meeting recording, or a podcast conversation, start by identifying the key moments in your videos. If you have a whole bunch to choose from, that's great! One long-form video can provide you with all the content you need for a whole series of shorter videos that your audience will love.
Add text to your videos
Optimize for sound-off viewing and ensure your audience identies key takeaways with text on your videos. Try experimenting with different text styles to find animations and backgrounds that suit your brand and content.
Customize for different platforms
Make each video go further by creating versions for multiple platforms. Animoto allows you to easily resize your video into square, landscape, and vertical versions, perfect for use on your website, YouTube, social feeds, and Reels and stories.
Inspiration for repurposing video content
Webinars
Webinars make for ideal long-form content to break up into chunks. They tend to be full of interesting nuggets and expert insights. All you need to do is identify the most impactful moments, and turn them into a series of content that you can share on your channels to drive engagement or encourage viewers to watch the full webinar.
Meetings
The best meeting recap videos include moments from the meetings themselves. Save your audience time while ensuring everyone is on the same page by grabbing key takeaways and next steps and compiling them into a short, digestible video.
Interviews
Similar to webinars, interviews, including podcasts, can make excellent source material for repurposing videos. Highlight the key insights that will leave your audience wanting more and turn them into videos for social and beyond.
Essential tools for repurposing video content
Block-based timeline
Animoto's block-based editing system means repurposing your videos is as simple as drag and drop. We give you a flexible framework to create your video, and you can go from idea to finished product in a matter of minutes.
Clip editing
Upload your video clips and trim them down to size in seconds with our built-in trimming tools. You can also scale your media up and down, rotate it, and reposition it for maximum impact.
Voice-over upload and recording
Video files aren't the only things you can repurpose with Animoto. You can upload audio files to play as a backdrop to your videos, and add media from our stock library to keep audiences visually engaged.
Frequently asked questions
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