Before we get into how to get your video ad on YouTube or even the type of ad you should create, let’s cover the basics of what YouTube recommends when you’re creating a video for their platform.
Most YouTube videos are watched with sound on. In fact, 96% of YouTube users watch videos with sound, making audio a key to any video ad. To optimize for sound-on viewing, include video clips of someone speaking, use the voice-over available in Animoto, or add music from our Music Library.
Although, Facebook and Instagram videos perform better in square format, YouTube videos still work best with standard dimensions—landscape format (16:9). With Animoto, you can easily switch between square and horizontal aspect ratios to create content that is optimized for all your social channels.
YouTube recommends you find an organic way to add your logo into your photos and videos. Add it right away as part of the video itself rather than relying on viewers catching it at the end of a video, so you keep your brand top of mind while you’re entertaining or educating your audience.
These ads are designed so that you can use them separately or all together to create one large ad campaign—whichever fits your needs. To find them, choose the “Attract an Audience” tab when creating an Animoto marketing video project. You’ll find all 3 storyboards created together with SmartStop Self Storage, using videos from their successful YouTube ad campaign.
Choose the storyboard you want, then just drag and drop your video clips and images into the storyboard, adjust colors and text, add your logo, and more in just minutes. Check out our tutorial for a in-depth how-to guide, or read on below to learn more about our YouTube storyboards. Then take a look at each ad type, and get tips and links to our storyboards to jumpstart your own YouTube ads.