Evoking emotion through video to drive sales
The first impression is important. That’s why portrait photographer Tamara Lackey uses Animoto. She wants the first time a client sees their photos to be powerful. She wants the photos to be backed by music, to evoke emotion, and to tell a story in a way that makes the images really matter to the client.
Tamara has been using Animoto for more than five years. She always tried to incorporate slideshows into her business but, before Animoto, they took her hours to create. She grew to dislike making slideshow videos so much that she often wouldn’t create them for clients, as much as they helped with sales.