Convinced of the power of video
On a $20/day budget, Debby’s original video ad received more than 30,000 views over one month. Debby stresses the fact that, thanks to targeting, these 30,000 views were from a very relevant audience of quilters. Getting Stitchin’ Heaven’s name out there in front of this many quilters is a huge win.
The success has convinced Debby of the power of video. As a result, Stitchin’ Heaven now invests 30-40 percent of their advertising spend on video, and Debby now creates regular videos for her business on her YouTube channel.