The studio books 10 headshots in an average month. The month the Facebook video ad ran, they booked 16. Seven can be attributed to the Facebook video. A clear call to action at the end of the video made it easy for prospects to figure out how to get in touch, via phone or email, and where to go for more information.
Bookings aside, the video also led to a great deal of brand awareness. On the day the ad ran, the Kristina Houser Photography & Cinema website saw 415 visitors. That's more than 27X the average daily visitor count of 15.
Kristina also heard great feedback from friends and existing clients that saw the video. "It was exciting to hear comments about how professional the video was," says Kristina. "I didn't tell them it only took me 20 minutes."