Capture your audience's attention quickly and effectively by using a 6-second YouTube bumper ad. This type of ad typically airs right before a YouTube video begins. Include a quick call to action in your ad to lead viewers to your landing page.
Videos designed with clear calls to action are proven to result in more leads and conversions. Introduce your business and drive customers to your website to explore your products and services and take actions valuable to your business.
Let viewers know why they should buy from you with voice-over or on-camera audio to take advantage of YouTube’s emphasis on sound-on viewing. Remember, with TrueView ads, you'll only be charged if a viewer chooses to watch your ad.
SmartStop was able to launch a successful rebranding campaign by combining the power of Animoto with YouTube ads. By creating one skippable TrueView ad, a Bumper ad, and another TrueView ad aimed at maximizing clicks, SmartStop was able to guide YouTube users seamlessly through their sales funnel and raise brand awareness. They cut production costs in half while effectively reaching their target audience and driving traffic to their website.
As you begin making your own YouTube ads, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.