Animoto + The Small Business Administration

Animoto and the U.S. Small Business Administration have joined forces to help educate small businesses on social video and video marketing best practices.

Photo by Diane Hu Photography

Empowering small businesses with video

Animoto is proud to be partnering with the U.S. Small Business Administration (SBA) and the other members of the Small Business Technology coalition. We believe deeply in the mission of the SBA to help Americans start, build, and grow businesses, as well as the Small Business Tech Coalition’s mission to help small businesses leverage technology as a core driver of growth and differentiation. Through in-person workshops, live-streamed events, and written publications, Animoto is committed to educating and empowering today’s small businesses with the tools and knowledge they need to achieve both these missions, with the help of video marketing.

Small business success stories

Getting started with video marketing

Video has become an increasingly important channel for businesses and marketers of all sizes. According to a recent survey we conducted here at Animoto, 64 percent of consumers say that watching a marketing video on Facebook has influenced a purchase decision in the last month. Video works, and businesses that aren’t using it for marketing will eventually be left behind.

Getting started may feel daunting, but creating great marketing videos is easier than you think. Our survey also revealed that 92 percent of marketers are making videos with assets they already have on hand, so you can get started without having to pick up a camera. Need some inspiration? We’ve got tons of advice and best practices on the Animoto blog. Start with a look at Sue Bryce’s 5 Es for Effective Social Media Marketing. Then, learn tips for writing copy for marketing videos from Ann Handley. We’ve got some great social video insights from Buffer too!

When you’re ready to dive in but need a little extra support, we’ve got you covered. Join the Animoto Social Video Marketing Community on Facebook for challenges, feedback, and inspiration.

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