Animoto Tutorial

Creating videos that tell a story

Videos that tell a story are more likely to entice viewers to stick around, share, and engage. When we interviewed consumers for our State of Social Video Marketing report, we found that educational and entertaining videos were the types of content they tended to watch the longest.

But if you’re not sure what how to tell a story that educates or entertains, we’re here to help. Read on for step-by-step instructions showing you how to find templates designed for storytelling videos, and get our tips for telling your brand’s story with them.

Step 1. Choose a storyboard template

Animoto created several pre-built storyboards with storytelling best practices already built into them. Check out a few of our editorial storyboards below to get some inspiration. But if you don’t find a template that fits the project you have in mind in those examples, we’ve got dozens of other storyboards to try. Try a behind-the-scenes video, a product story, or an editorial video, or experiment with customizing a storyboard with a look you prefer for your project.

Storyboards Designed for Editorial Storytelling

Step 2. Plan out your story

Decide what story you want to tell, and list out the main points you’d like to make or statistics you’d like to share. Then start planning out your video. If you’re looking to make a video that runs under a minute, 10 blocks or fewer should be about the right length. Write out your video text for each block in a document, along with a few notes about visuals you’d like to use or that you already have. Once that’s done, you can just copy and paste your text right into your Animoto project. Already know what you want to say? Jump right in and add text directly into your Animoto project; then add our visuals.

Pro Tip

Not sure what kind of video to create? Check out our blog post on ideas for storytelling videos for some inspiration.

Step 3. Customize your video

After you’ve added your text, keep going! Add images and video clips that match your story, and test out different combinations to get the colors, fonts, music, and transitions you want. You can also add collage or quote blocks to your project, or pin your logo to the corner of your video with our Watermark feature.

Storytelling video best practices

There are many ways to tell a story with video. You can explore a trend, explain a product, inspire your audience, or give your audience a personal look into your life or business. But there are still a few best practices that’ll encourage viewers to engage with your video content on social, no matter what story you decide to tell.

  • Keep it short
    Since your audience’s attention span is short, try to keep videos under a minute, unless you really need more time to do your story justice. You can always connect your video to a blog post or link to a page with more information for viewers who want to learn more.
  • Tell one story at a time
    Sometimes you’ve just got too much to say! Focus on just one point at a time and just one story to help your audience understand the information you’re giving them and keep your call to action clear. If you still have more you want to say, you can always make another video.
  • Connect emotionally
    Videos that evoke emotion are often the most memorable. But emotion doesn’t necessarily mean every video should bring your audience to tears. Curiosity is a powerful emotion, as are happiness, fear, awe, or delight at funny or surprising concept.
  • Choose a story your audience will care about
    Part of the key to creating an emotional connection between you and your audience is developing content that resonates with your viewer. Consider the type of person you’re trying to attract, then ask yourself what you think that person would want to know. Do they need a product explanation? Would they be excited to learn a new skill? By considering their perspective, you’ll create better videos that’ll be more likely to engage your audience.
  • Save the best for first
    Though it may seem important to finish with a bang, it’s actually more important to start with one.Viewers take about 3 seconds to decide if they’ll watch your video. So capture their attention immediately with your very best photo, video clip, or text.

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