[REPORT] The State of Social Video 2017: Marketing in a Video-First World

Over 500 million people are watching videos on Facebook every day. We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact on social and advertising trends.

What does a video-first world mean for your marketing?

According to Cisco, video will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said he sees video ''as a mega trend on the same order as mobile.''

Animoto set out to shed light on the video-first landscape. Download the white paper to see what we discovered, including:

  • How consumers are interacting with social video
  • How savvy marketers are using video on social
  • How social video is driving engagement and sales
  • What types of videos are yielding results