Maximizing reach to engage potential customers
The Genealogy Gems’ video was shared a total of 377 times, no easy feat for any small business. Animoto’s marketing video builder allowed the business to create a thumb-stopping video that amassed 27,825 views and 644 reactions. Both succinct and informative, the video allowed viewers to quickly grasp the purpose of the webinar, while generating brand awareness for Genealogy Gems.
Additionally, video ads shared after the live event helped the business retarget potential customers who missed the initial broadcast. The recap video received 17,255 views, 298 reactions, and 179 shares, further expanding the podcast’s reach and allowing it to connect with a new audience.