Leveraging expertise to create a shareworthy video campaign that drives sales
Click n Curl’s product video was a hit with their online community, receiving 5,134 views, and increasing sales by 48 percent. The square video, specifically formatted for Instagram, led to a 17 percent increase in website visits. Additionally, the Animoto video boosted link clicks from Click n Curl’s Instagram page to their website, taking the page from from zero link clicks to 222. Moreover, during the course of the video campaign, Click n Curl was asked to be featured in two major publications. Ultimately, the video not only improved sales, website clicks, and referrals, it also gave Click n Curl visibility and brought into press and publication opportunities, amplifying their online reach.