Video Marketing

How to Make a Vertical Video for IGTV and Instagram Stories

Megan O'Neill


As you’ve likely heard, last week Instagram launched a new app, IGTV, for long-form vertical videos. With IGTV, anyone can create an Instagram Channel and upload videos between 15 seconds and 10 minutes, and larger and verified accounts may be able to upload videos up to 60 minutes.

IGTV is a fun new way to get noticed on Instagram. But we know you already know that—that’s why you’re here! To learn how to make vertical videos for IGTV and Instagram Stories.

On our latest episode of Show Me How it Works with Animoto Video Production Manager Sally Sargood, Sally demoed how to create vertical videos with Animoto. Check out the video below to learn how.

How are you currently using Instagram Stories or IGTV for your business? How do you plan to use vertical videos for these platforms moving forward? Let us know in the comments!