Video Ideas

15 Easy Instagram Story Ideas for Brands (Plus Templates)

Megan O'Neill


More and more brands and businesses are finding success with Instagram Stories. According to Instagram, 96 percent of marketers in the U.S. that are currently using Stories plan to continue to do so in the next 6 months. And half of businesses worldwide are already creating at least one Story a month.


Interested in starting to use Instagram Stories more for your brand but don’t know where to start? We’re here to help with a list of 15 ideas for IG Stories that you can get started with today. And to make it even easier, we’ve included a number of templates that you can customize to match your brand’s story and aesthetic.

All of the examples in this article are Instagram Story video templates, available in the Animoto: Social Video Editor iOS app. You can download the app for free in the App Store to access the templates. Change the color, font, and text, drop in your own photos and/or video clips, and you’re ready to post.

Story Idea #1: Go Behind the Scenes

Give your audience a behind-the-scenes look at what you do. Show off your workspace or studio, share how something is made, or give customers another glimpse into how you run your brand. Here’s a short clip from our Behind the Scenes template, which you can customize to show off your own business.


Story Idea #2: Do a Q&A

Looking to spark engagement? Try doing a Q&A in Instagram Stories. Post a Story using a Question sticker and let your audience know that you’ll be doing an Ask Me Anything (AMA) and encourage them to submit questions. Then, use subsequent Stories to answer the questions you receive.


You can learn more about how to post questions in our article on how to ask questions on Instagram Story posts.

Story Idea #3: Highlight Your Customers

Highlighting your customers is a fun way to make them feel special, and to encourage engagement. Not only will more customers start tagging you for a chance to be featured, but featured customers will be likely to share your Stories with their followers too. Be sure to tag the people you’re highlighting. Here’s a quick clip from our Customer Call Out template.


Story Idea #4: Showcase your Expertise

Teach a skill or educate your audience. Share your industry expertise with a quick how-to or listicle. Not sure what to teach? Ask your audience! We’ll talk more about asking questions to get to know your audience later in this list.

Story Idea #5: Share a Sneak Peek

Got something new in the works? Give your followers a sneak peek on Instagram Stories to get them excited about what’s coming. Check out this short clip from the Sneak Peek template in our app. This example illustrates how a wedding photographer might use Instagram Stories to provide a sneak peek of a wedding shoot.


Story Idea #6: Promote Something New

You’ve shared a sneak peek and now you’re ready to launch your new product or service. Do it with a promotional story. This example comes out of the Product Launch template in our app.


Story Idea #7: Create Buzz with an Exclusive Offer

Share a special limited-time deal just for your audience on Instagram. When you share special offers it promotes a sense of exclusivity. Plus, if you share these offers on a regular basis, it gives new followers a reason to come aboard.

Story Idea #8: Tease a New Feed Post

Posting something new to your Instagram Feed? Share a teaser in your Instagram Stories to let people know. Our New Post Teaser template is designed just for this type of Story. Drop your own content into the circle and update with your brand colors and the font of your choice.


Not sure about the differences between the Instagram Feed and Instagram Stories? You’re in luck. We’ve put together a cheat sheet to help you out. You can check it out over here.

Story Idea #9: Wow with a Before and After

Whether you’re a fitness coach, an interior designer, an organizer, or work in another improvement-related field, a before and after is always a fun way to show off your skills. Use the tap-through nature of Stories to showcase before and after photographs or video clips.

Story Idea #10: Launch a New Collection

If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. Our Collection Launch template shows how a fashion designer might approach a new collection launch on IG Stories.


Story Idea #11: Ask a Question

Earlier we shared the idea to run a Q&A using the Instagram Story Questions feature. But asking a question can also be a nice way to get to know your followers. You can learn more about where they’re from, what they do, and how they found out about you, to what type of content they’d like to see more of. For more ideas, check out our blog post on how to ask questions on Instagram Stories.

Story Idea #12: Poll Your Audience

Instead of an open-ended question, you can also poll your audience. Instagram Stories has a Poll sticker where you can ask a question and provide two responses for viewers to choose from, like YES and NO. To learn more, check out our post about how to set up an Instagram Story poll.


Story Idea #13: Share What Inspires You

What inspires you or what inspired your latest collection or product? Share that inspiration with your audience in an Instagram Story unique to your brand. This clip comes from our Inspiration Mood Board template, which can easily be updated with photos of your own inspiration.