Advertising on social media can be a simple way to reach the audience you want and to let them know about your photography business. But getting started with advertising on a platform like Instagram can seem daunting if you’ve never done it before.
Thankfully, wedding photographer Susan Stripling has enough social media savvy to share and, her intro to Instagram ads from The Wedding School Style Summit, she breaks down the process in an easy-to-implement way.
Here are six of our favorite tips from Susan’s class, which you can view in its entirety on the Wedding School website.
You can check out the rest of Susan’s free class on The Wedding School website. Or, if you’d like to see how other photographers are using video to market their business, join the Animoto Social Video Marketing Community on Facebook for some inspiration.