First, do not under value your time or your product. Most new photographers tend to overlook their editing, retouching and processing time in evaluating the cost of their products. Second, I always tell aspiring photographers to seek out classes in business management. All too often I see talented photographers fail due to the fact that their business practices are not sound.
I like to look out of the photography industry to find new ways to reach clients and make my brand and business stand out. I am constantly looking at ads from companies my clients and I identify with. I want to see how they are reaching their clients, what is the look and feel of the campaign and is it something I can implement in my situation? I know that companies like American Eagle and Free People are spending millions of dollars on market research. Obviously, I cannot do so. Therefore, by studying their ad campaigns and strategies I can glean insight into how to market to the same clientele…a teen.
Something like web presence is so hard to quantify. However, I do know that it is imperative when you are marketing to a teen crowd that you must be on top of the ever-changing technological landscape.
It’s very interesting….seniors turn into brides, and then into mothers….so if you develop great relationships with your clients then they will look to you and your studio for capturing all the great moments in life. I finally have been in the business long enough to shoot seniors who I photographed as toddlers. In just a couple of years I’ll have seniors who I photographed as newborns. Gosh I am old!
Well, my husband and I are big “live” music fans so going in the pit at concert events is a big rush for me. As far as marketing, it’s been great to be able to place my clients photos on my website along with photos of big names like Dave Matthews, Jack White and Sting. We all wanna be rock stars right?!
First of all when we talk to our seniors before the session, we emphasize that they wear clothing styles that reflect who they are. You can tell a lot about a person from how they dress. We also have information cards for them to fill out when they get to the studio which also helps me “get to know” the senior. It asks questions like your favorite movies, musicians, stores, and websites. It even asks their favorite color…..I am always shocked that seniors will tell me their favorite color is green but yet bring no clothing options in that color. Go figure!
Try turning your photographs into amazing videos.