A couple years ago, we launched a new product called Animoto Marketing. Originally available only on Professional and Business plans, Animoto Marketing was designed to make it easy to create videos that stand out on Facebook, Instagram, and other social media platforms.

As you can tell from the name, we built this product with marketers in mind. But we’ve discovered that our customers are actually using it for all kinds of videos, from vacation recaps to birthday wishes, roundups of favorite quotes, and everything in between. As a result, we’ve decided to roll out a limited version of Animoto Marketing to our Personal plan customers too.

Similar to Animoto Memories, which you’ve been using to create slideshow videos, Animoto Marketing is a simple drag and drop video creation tool that lets you tell your story with photos, video clips, and text, set to music. Because it’s designed for short social videos, you’ll notice some differences, including the ability to create square videos, and advanced font and color customization.

To take it for a spin, simply go into Animoto and, when you create your next video, choose “Animoto Marketing.”

Business Video Slideshow

Here are just a few examples of the many ways we’ve been seeing Animoto Marketing used for non-marketing purposes. If you’re interested in learning more about how to use the new product, head over to our Resource Center. We’re excited to see what you create!

Square videos for social

Animoto Marketing gives you the ability to create square videos, which outperform landscape videos on social media, thanks to the fact that they take up 78 percent more space in the newsfeed.

Here’s an example of a video made for social media, just for fun. Created by Rebecca from the Animoto team it features quotes and celebrates the life of Stephen Hawking.

Vacation or event recaps

Try using Animoto Marketing to share highlights from a vacation or event. Here are a couple examples, including a recent trip taken by Becky from the Animoto team and a hot air balloon ride recap.

Happy Birthday videos

Say “Happy Birthday” with a video that tells a story. Here’s an example, created with Animoto Marketing in a matter of minutes.