How to Ace Back-to-School Night with Video

Moira West


For teachers, back-to-school night can feel a bit like an audition or a job interview; parents want to make sure that the person (or people) instructing their children are up to the challenge. So why not impress from the get-go with video? We’ve come up with some simple ways to put parents at ease — before, during, and after your back-to-school night presentation.

Before back-to-school night

If you or your school has a social media presence, why not create a quick video reminding parents to attend? It’ll show up in their feed and is likely to draw their attention more than a written note would. You can post a simple Instagram video as a reminder (like the one featured below), or post a longer video welcoming parents, on Facebook or Twitter.

Style: Animoto Original
Song: “Turn the World Around” by Gordon Pagoda

The Night Of

There are lots of ways to incorporate video into your back-to-school night presentation. Principals or other administrators can create a video presentation welcoming parents to the school. Teachers can do a rundown of their rules and class expectations, or introduce themselves. In fact, many of the videos we suggested for students in their first week of school will also work for their parents.

Teachers might also consider creating a video showing parents what their children have been learning since school started. This can be photos of students working in class, or a video presentation with student work. For instance, Lynn Atherton of Hopwood Community Primary School created this video showcasing her students’ understanding of internet safety:

Style: Grid
Song: “Sea Of Colours” (Instrumental) by Chris Lewis

After back-to-school night

When the parents have gone home, be sure to post any informational videos you showed during class, since those videos can serve as a virtual back-to-school night for parents who couldn’t attend. In addition, you can create a video recap of the night to post online (students might get a kick out of seeing their parents in their classrooms), or make a video thank you note to the volunteers who often help out on back-to-school night. We liked Cherry Tree Elementary School’s sweet thank you for their parent-teacher organization, which helped make sure their back-to-school night went smoothly.

Style: Chalk Blossoms
Song: “On and On” by Friska Viljor

Save yourself some stress (not to mention your voice) by creating a few videos for this year’s back-to-school night. Parents will see you’re capable, prepared, and tech-savvy — all in one move, and by reaching out to parents before and after back-to-school night, you open the door to better communication as the year goes on.