5 Ways to Use Video to Promote Your Business This Holiday Season

Megan O'Neill


The holiday season is just around the corner, and there’s no better way to bring a little extra cheer to your marketing efforts than video. We’ve put together a list of five holiday video ideas, complete with examples. We hope they’ll inspire you to celebrate the season with video.

5 Ways to Use Video to Promote Your Business This Holiday Season

Product Videos

Do you have products that would make nice holiday gifts? Create a video showcasing them like The Heatonist, a hot sauce store in Brooklyn, does in this video that features gifts for under $30.

Festive How-to Videos

The holidays are also a great time of year to share your expertise. Jill Gaynor of City Girl Flowers created this how-to video about how to create a beautiful rose gift box. Videos like this are super for engagement on social media, as well as for getting your brand in front of people that are searching YouTube for holiday gift ideas.

Holiday Greeting

You can also use video to share a simple holiday greeting with your fans and customers, showing your appreciation for them. Share your video on social media, send it out in an email, or post it on your company blog. Here’s an example from Jeff Lobb, founder and CEO of Sparktank Media.

Party Recap

Behind-the-scenes peeks can help show off your company’s unique personality and add dimension to your marketing. If you’re having a holiday party, why not create a highlight reel of the festivities to share on Facebook, Instagram, or Twitter? Here’s a recap of our own 2015 holiday party.

Year in Review

Finally, video can be a fun way to close out the year — with a year in review video! Did you celebrate any milestones this year? Announce any new products? Think  back through the past twelve months about the most exciting happenings and put them together in a video, like Mari Smith does in this example.

How are you planning to use video this holiday season? Tell us in the comments or join the conversation in our Animoto Social Video Marketing Community on Facebook.