While most email clients don’t support video that actually plays in email (at least not yet), you can still incorporate video into your email content to maximize the success of your campaigns.
Not convinced? Syndacast recently published an infographic on 2015 video marketing trends with some convincing statistics on what can be accomplished simply by including the word “video” in an email subject line. According to Syndacast, with this one little word, you can:
In addition to including the word “video” in the subject line of the next email you send out, here are some video-related ideas for boosting click-throughs within your email itself:
Have you used video to boost the success of your email campaigns? What’s your experience been like? Share your story (and tips) with us in the comments below.