Are you posting videos on YouTube for your business? If not, you should be. Not only is YouTube the world’s second largest search engine after Google – increasing your chances of being discovered via search – but consumers are also growing to expect businesses and brands to have a YouTube presence. We’ve compiled five recent stats that should convince you (if you’re not convinced already) that it’s time for your business to embrace YouTube as part of your marketing strategy.
YouTube viewership is growing at a rapid pace
According to YouTube’s press page, “The number of hours people are watching on YouTube each month is up 50% year over year.” More people are searching for and watching YouTube content than ever before – you need to be there if you want to get discovered.
PRO TIP: Increase your chances of being discovered on YouTube by including common keywords related to your business in your titles, descriptions, and tags.
Each generation watches more YouTube than the last
Each generation of consumers craves video more than the last. According to eMarketer the following percentages of each generation use YouTube:
- 43% of baby boomers
- 58% of Gen Xers
- 72% of millennials (Gen Y)
- 81.9% of teens (14-17)
These younger generations are also a powerhouse when it comes to commerce. According to the book Gen BuY, Gen Y will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. A recent study we conducted on online and social video habits found that millennials want to be marketed to with video and, if you want to capture 72% of this audience (which is steadily growing), YouTube is one of the places you need to be.
YouTube users will actually choose to watch ads
According to the Official YouTube Blog, viewers watched over 1 billion minutes of the top 10 YouTube ads in 2014 alone. The cool thing about this is that, for the most part, viewers actually chose to watch (and share) these ads. Viewers on YouTube won’t shy away from your business’s video content – and may even choose to help spread the word through word of mouth by sharing your content – as long as you tell a compelling story.
Here’s a roundup of the top 10 YouTube ads of 2014 for inspiration:
Millions of advertisers have turned to YouTube
YouTube reports that “more than a million advertisers are using Google ad platforms, the majority of which are small businesses.” Advertisers have seen and proven the value of the platform, especially for small business, because it’s cost-effective and powerful.
It’s still early in the YouTube advertising game
Even with millions of advertisers already on YouTube, eMarketer reports that, as of Spring 2015, only 9% of small businesses use YouTube. By getting started now, you’ll have a leg up on your competitors.
Are you using YouTube to market your business? We’d love to hear about your experience. Feel free to share your thoughts with us in the comments below.