Social Video Tips by Platform: Facebook, Instagram, YouTube, and Twitter

Megan O'Neill


You want to get the most out of marketing your business with video on all the different social sites—Facebook, Instagram, YouTube, and Twitter. But how do you know which sites are best for different purposes and how to optimize your video for different platforms?

We put together a Social Media Video Cheat Sheet, that dives into tips for Facebook video, Instagram video, YouTube video, and Twitter video. And over the past couple weeks we’ve been breaking the cheat sheet out into posts diving deeper into each social platform.

To learn more, check out each of the links below. Happy video making!

4 Quick Tips for Standing Out with Video on Facebook

With over 1 billion daily active users, no matter what product or service you’re selling, your customers are spending time on Facebook and you should be too. And video can help you drive engagement and sales.

Facebook Video Tips

Getting Started with Instagram Video: 4 Things to Keep in Mind

Instagram’s user base is growing rapidly and, as such, it’s becoming a must for businesses looking to get noticed. Video can be a fun way to stand out in the Instagram feed, but because Instagram started as photo-only, you may be wondering how you can use video most effectively on the platform.

Instagram Video Tips

5 Ways to Get the Most Out of YouTube for Your Business

On YouTube, it’s all about search. YouTube is the world’s second largest search engine, after Google, and posting videos there will increase your chances of getting discovered. But you’ll want to optimize your videos to get the most out of your efforts. That’s where these 4 tips come in!

YouTube Tips for Business

4 Tips for Using Twitter Video Effectively

Looking to get the most out of video on Twitter? We’ve got you covered with four quick tips that’ll help you maximize your success with Twitter video.

Twitter Video Tips