Companies have found, that, on average, emails with video content have 21% higher conversion rate and 24% higher average order value than emails that had static images that linked to a video.
Software company Attivio added videos to their website and found that search engine traffic increased by 157%.
Source: MarketingSherpa 2011.
At Zappos.com, purchases increased by 10% when a product video was present. Returns for those products also decreased. Stacksandstacks.com found that customers who viewed a product video were 144% more likely to add that product to their cart than those who didn’t watch.
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