Last month, we published data from our recent Animoto Online and Social Video Marketing Study, confirming that consumers are hungry for video. In our latest infographic, we’ve put Generation Y under the microscope to reveal the importance of incorporating video into your strategy when marketing to millennials.
According to the book Gen BuY, by Kit Yarrow, Generation Y will spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. They’re a spending powerhouse and, to tap into that power, it’s becoming increasingly important for brands and businesses to start building their marketing strategies around what millennials respond to: and that’s video.
Here are some more powerful stats we discovered about millennials:
- 80 percent of millennials consider video content when researching a purchase decision
- 7 out of 10 millennials are likely to watch a company video when shopping online
- 76 percent of millennials follow brands on YouTube
- 60 percent of millennials prefer to watch a company video over reading a company newsletter
Check out the infographic below to learn more. Are you targeting your marketing to millennials? If so, we’d love to hear what you’re doing. Drop a note in the comments below.
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