The holidays offer a chance to make connections with customers. Show them you can give them added value when they’re hunting for gifts during the holiday season, and they’ll remember you next year when they’re doing their holiday shopping. Check out a few of the creative ways you can promote your business this holiday season and stand out from the crowd of businesses that are just offering a holiday sale.

6 Ideas for Holiday Promotions That Aren’t a Sale

1. Gift wrapping: When it gets down to the wire, no one wants to be up all night wrapping presents. Offer gift wrapping, and you’ve given customers a tangible, time-saving benefit.

2. Free shipping: When customers are shopping online during the holidays, the shipping costs can add up fast. If customers can save on shipping, they may put that savings towards another purchase rather than looking for extra gifts elsewhere.

3. Gift guide: Choosing gifts can be agonizing — help customers decide what they want and show them exactly where they can buy it from you. For instance, last year Hugs for Kids produced a gift guide, and teased it online with this video.

4. Free gifts: Giving a little something extra when a customer’s reached a certain price point can help convince them to spend a bit more. Many photographers use this technique, offering video slideshows to move clients up to higher packages, but it works in almost any product-based business.

5. Personalization or customization. Personalized gifts have a heartfelt quality that’s especially important during the holiday season. So, if you offer a product that customers can make their own, advertise it, or even offer it for free or at a discount during the holidays.

6. Holiday how-tos: The holidays are a popular time for crafts and baking, so if you run a blog or sell supplies that relate to crafts, cooking, or home improvement, get viewers’ attention with a fun holiday how-to video. Looking for inspiration? Check out our holiday how-to storyboard to help you get started.

Holiday promotions are all about creating excitement for your business and helping you stand out from similar businesses in your area or online. But if you’re creating a promotion, you’ll have to let customers know! Find out how to create Facebook and Instagram-ready marketing videos in minutes using our holiday video storyboards, or just jump in and give them a try yourself.

CREATE A HOLIDAY VIDEO