If you’re thinking of making a business video for today’s audience, you’ll want to make sure that you clearly communicate a message — whether that’s spoken or written. And while it might seem like there are infinite ways to structure and narrate videos, the reality is that most use one of following popular methods: text, voice-over, or on-camera personality. In this handy guide, we’ll show you how to narrate your video and what to consider when doing so.
If you’ve never made a video before, narrating with this option is a great place to start, and it’s arguably the easiest method. Don’t be fooled, though: done right, narrating with text can still be powerful, elegant, and even provocative. This method works particularly well if you have a lot of photos or video clips of your product or service, as you can focus mostly on those and use text to provide context.
HOW TO DO IT:
Let the music take center stage by choosing a track that’s interesting and represents the feeling you want to convey. Here it’s perfectly ok to choose a soundtrack with lyrics, as long as they’re not offensive or distracting to your audience.
A voice-over is simply the act of using voice to speak over your video. This method tends to be more engaging than text, because you’re speaking to customers while simultaneously showing them imagery. That doesn’t mean you can’t or shouldn’t use text as well, to reinforce what’s being spoken. In fact, we generally recommend combining the two for the most effective delivery of your message.
HOW TO DO IT:
Recording a voice-over doesn’t have to be difficult: simply speak while playing the video when you’ve finished making it. You might be tempted to try winging it, but it’s best to write a script first. Then, choose a clear, energetic, and friendly voice — whether that’s male or female doesn’t particularly matter, unless you believe your audience will be more receptive to one or the other.
For this method, a person (or sometimes, multiple people) will narrate the video. The benefit of this option is that it can help to build trust, as customers connect with the person speaking to them on camera. But bear in mind that this option can get a bit more complicated. It requires a fair amount of planning to capture all the necessary video footage while making sure that the live narration blends in seamlessly.
HOW TO DO IT:
Your chosen narrator should identify themselves first, then go on to convey whatever message is the focus of the video. You can either have one person narrate the whole thing, or introduce a few different people over the course of the video. If you’re using multiple people, make sure to use captions under the video clips to identify each individual (e.g. “Jane Barstow, owner”)
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