We know the holidays can be a busy time. So if the thought of creating a holiday greeting card feels too overwhelming to add to your already long to-do list, take heart. Below, we’ll take you step by step through making your own holiday greeting video with Animoto — which you can accomplish in less time than it takes to find a parking spot at the mall on Black Friday. Promise.
Step 1: Capture holiday sentiments from your team
There are lots of ways to express holiday greetings, the simplest of them being a group photo (for a little extra creativity, hold up placards that spell out “Happy Holidays” or have everyone wear Santa hats). Another way is to capture some short video clips of a few team members wishing viewers well in their own unique styles. Don’t be afraid to show off your company’s personality here. By the way, if anyone’s uncomfortable on camera, let them give final approval of their video clips. Or, just stick to a photo instead.
Step 2: Choose a holiday style and music
Don’t worry about the video’s style being strictly “on brand”. People usually think of holiday videos as something outside of regular business communications, so don’t be afraid to get in the spirit. Every year, our designers produce a new crop of holiday video styles just for that purpose. We have added two new ones for 2014!
Remember, all Animoto holiday styles already have great holiday tracks built-in, all licensed for commercial use.
Step 3: Add seasonal greetings
Have fun with the text you use to narrate your video. For example, sprinkle in some witty or funny photo captions (e.g. “Justin, our HR manager, loves candy canes!”), or title cards that pull the user in (e.g. “We hope you had as much fun as we did this year.”) Take personalization one step further by creating copies of the video and putting individual clients’ names on them.
Step 4: Package it up and send it out
You’ve done all the hard work, and now comes the best (and easiest) part: sending out your video. Ideally, you’ll want to send it to your entire email distribution list sometime between December 20 and December 31, when people are most receptive to holiday-related materials. And don’t forget about posting it on social media channels such as Facebook, Twitter, or YouTube.
A word to the wise: since you shouldn’t be in “sell” mode, don’t add a call-to-action button in your video unless it’s perhaps to encourage people to “view more photos” or something non-salesy. Even telling viewers to visit your website could be perceived as self-serving, which is exactly opposite of the intent of a holiday video.
If you’re emailing your video, the easiest way is to include the link to the video. But, if you want to make your email look a bit nicer, consider inserting a holiday image with a play button on it and have that image link to your video instead.
Curious about Animoto’s own company holiday video? Here’s ours from last year. And stay tuned for more holiday video ideas. Happy viewing and happy holidays!