Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography.
Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page. To follow along, sign up for a free Animoto trial.
Do you have access to Facebook video covers?
To find out if you’ve got access to video covers, head over to your Facebook page, hover over the cover image and click on the Change Cover button. The drop down menu should have the option to “Choose From Videos” or “Upload Photo/Video” if you do have the ability.
If you don’t have access yet, you should soon. According to an official Facebook statement, posted on Social Fire Media, “The feature is still in early testing, but we expect to roll it out more widely soon. We appreciate your patience and support while we improve on this feature to bring cover video available to you soon.”
Tips for making your Facebook cover video
One of the biggest questions we’ve heard about this new feature is, how do you export a video wide enough to fit in the Facebook cover image spot? The answer is, you don’t have to! You can upload a regular landscape video and drag and drop to crop it to the correct size. You’ll just have to keep a couple of things in mind when creating your video:
- Your video must be between 20 and 90 seconds long in order to upload it.
- Your video resolution must be 1080p in order to upload and use it as a Facebook cover.
- Part of the height of your video will be cropped out, so make sure to keep any important photos or text centralized so it won’t get cut out. In Animoto, click and drag text to center it and use the enter or return key to shift text down, if necessary.
- Cover videos are only available for Pages and not personal profiles at this time.
Here’s the video that photographer Kim Winey created for her Facebook page. As you can see, Kim kept all of the text vertically centered, as well as the faces of the people in her photographs. As a result, nothing important was hidden once she uploaded it to her page.
Marketing video style: Glamour
Song: “Milonga Sinistra (Instrumental)” by John Gentry Tennyson
Looking to make your Facebook video cover in Animoto? Try using one of our Marketing Video Builder styles. This will give you more control over text and image placement.
Adding your video cover to your Facebook page
Once your video is created, it’s time to add it. Download it to your desktop and head over to your Facebook page. The feature is not currently available via Facebook’s mobile app, so you’ll need to be logged in through your web browser on your computer.
Once you’re at your Facebook page, click on Change Cover and select “Upload Photo/Video” from the dropdown menu. Then, select your video file to upload it to your page. It may take a few minute to encode.
Once your video is uploaded, you’ll want to reposition it so that the part you intended to be at the center sits in the center. You can drag and drop to accomplish this. When you’re done, click Next.
Before you publish, choose a thumbnail! You can click on the arrows on the right and the left to choose from a selection of frames from your video. Once you’ve selected a cover image, click Publish and you’re good to go!
Are you using an Animoto video for your Facebook cover? We’d love to see it! Share your link in the comments below, or tag us in the description when you upload your video to Facebook.